October 14, 2015
Editor’s note: Discuss this big signing for New Balance which has nabbed its first prominent sprinter and continues to expand its marketing efforts, going beyond just making shoes here: Trayvon Bromell signs with New Balance
New Balance just landed a big fish.
US sprint sensation Travyon Bromell, the first US high schooler to break 10.00 in the 100m (9.99 in 2013), the world jr record holder at 100m (9.97 in 2014), the NCAA collegiate record holder at 100m* (9.84 in 2015) and the 2015 World Championship co-bronze medallist at at 100m, has decided to forego his final two years of NCAA collegiate eligibility and signed a mult-year endorsement deal with New Balance. Bromell’s deal was negotiated by his new agent Ricky Simms, the man who represents Usain Bolt.
Bromell gives New Balance, which mainly has focused on distance runners over the years, a high-profile sprinter in its stable of endorsers and also will keep Simms involved on the sprint side of the sport after Usain Bolt retires in 2016 or 2017.
“I’m thrilled to join the New Balance family, a brand that I share many of the same values and principles,” said Bromell in a press release sent sent out by New Balance at 4:50 am ET. “I am especially excited to join a brand that supports me both on and off the track and shares my vision of giving back to young athletes from my home state of Florida.”
“Trayvon’s accomplishments as a young athlete make him a great addition to Team New Balance”, says Tom Carleo, Vice President of Running at New Balance in the press release. “We build innovative product for the fastest athletes in the world and we look forward to working with Trayvon as he drives the future of U.S. and global sprinting. In addition to his performance on the track, New Balance and Trayvon share a commitment to giving back which make him a natural fit for our brand.”
Trayvon is a huge talent and has already achieved so much at twenty years old. He became the youngest ever World Championships 100m medallist this year in Beijing and has the potential to lead the next generation of sprinters and win many more global medals over the next ten years,” said Simms in a separate press release that his agency sent out.
As a freshman at Baylor in 2014, Bromell captured the NCAA 100m title in a world junior record time of 9.97. As a sophomore, he won the indoor 200m title before finishing second in the 100 and third in the 200 outdoors. He went on to make the US World Championship team for Beijing where he tied 2015 NCAA 100 champ Andre de Grasse of USC/Canada for the bronze in the 100.
Bromell, who has pbs of 9.84 (9.76w) and 20.03 (19.86), will continue to live in Waco, TX and train under the guidance of Baylor sprint coach Mike Ford.
The full press release from New Balance appears below.
More: MB: Trayvon Bromell signs with New Balance.
NEW BALANCE SIGNS BRONZE WORLD MEDALIST SPRINTER TRAYVON BROMELL
BOSTON, OCTOBER 14, 2015 – Global athletic leader New Balance announced today the signing of 100-meter IAAF World Championship bronze medalist, Trayvon Bromell, to a multi-year endorsement contract. Bromell, a junior at Baylor University, is the world junior 100m record holder and the youngest U.S. athlete ever to medal in the 100m at the World Championships.
Bromell has proven that he is one of the top sprinters in the world at the age of twenty. The first high school athlete to break ten seconds in the 100 meters, Bromell ran 9.84 seconds at the US Championships in Eugene, becoming the first US teenager to qualify for the world championships in the 100m and followed that up by running 9.92 to claim the 100m bronze medal at the IAAF World Outdoor Championships in Beijing this past summer.
“I’m thrilled to join the New Balance family, a brand that I share many of the same values and principles,” said Bromell. “I am especially excited to join a brand that supports me both on and off the track and shares my vision of giving back to young athletes from my home state of Florida.”
“Trayvon’s accomplishments as a young athlete make him a great addition to Team New Balance”, says Tom Carleo, Vice President of Running at New Balance. “We build innovative product for the fastest athletes in the world and we look forward to working with Trayvon as he drives the future of U.S. and global sprinting. In addition to his performance on the track, New Balance and Trayvon share a commitment to giving back which make him a natural fit for our brand.”
Bromell currently resides in Waco, TX and will continue to live there and train under Coach Mike Ford as he looks to make his debut as a professional sprinter and achieve his goal of competing for Team USA at the 2016 Olympic Games.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com
*Track and Field news doesn’t consider Bromell’s 9.84 to be the collegiate record as it was run at USAs after the NCAA season over. They consider his 9.90 time to be the #2 time in NCAA history, behind the 9.89 run behind FSU’s Ngoni Makusha in 2011.