Whats the deal with adidas shoe releases?

I too find it bizarre that Adidas does zero marketing to the running crowd. They still sponsor quite a few pros, and before the VFs the marathon WR was run in Adidas shoes. But judging by where their marketing focus is, it seems that they must make a lot more money selling Boost shoes to the fashion-conscious crowd, and actual serious runners must be an insignificant source of revenue for them.

Adidas was my favorite, but their trainers leave much to be desired since they got rid of the Supernova Glide series. Whoever thought getting rid of those and replacing them with the obviously inferior Solar Glide and Solar Boost was obviously not a runner

DC101GDub wrote:

Adidas was my favorite, but their trainers leave much to be desired since they got rid of the Supernova Glide series. Whoever thought getting rid of those and replacing them with the obviously inferior Solar Glide and Solar Boost was obviously not a runner

100% this. I have always felt that adidas was missing a huge percentage of the market mostly by just not trying. They could easily be a legitimate competitor to Nike in the US running market, but instead always seem like an after thought.

boosted wrote:

... it seems that they must make a lot more money selling Boost shoes to the fashion-conscious crowd, and actual serious runners must be an insignificant source of revenue for them.

That's.

Trendy line=Cash cows

Trendy's + boost= premium 50$

Add some hype (ex. Yeezys)=premium 100$

Create some limited editions=premium 150$

Adizerohype wrote:

So on the UK adidas app at least, the adios 5, takumi sen 6 and new colours of the Boston 8 with a redesign to fit the style of the adios.

Question is, why is there absolutely zero marketing hype put behind these shoes? The adios 4, Boston 7 and takumi sen 5 have been some of my favourite shoes to train and race in throughout 2019 so seems strange to literally have no idea about release dates, specs etc prior to seeing them on the app.

I even asked someone who worked in the running department at adidas the other day about the takumi sen 6 after seeing them on sale in Japan and was met with a blank stare, only to see it pop up online a couple days later.

Weird.

Agree 100% even if you go into an Adidas store your lucky to find a running top, the trainers are all geared towards the fashion trends and the staff have no idea with regard to the running lines in there ranges which is a shame. My big issue with Adidas is the uppers i really don't like them i'd even prefer there primeknit upper to the air mesh upper.