Form can make you or break you. It takes a quality coach-athlete dynamic to properly make adjustments over time. Haile G had to dramatically and consciously alter his form to transition successfully from the track to the marathon, and it paid off handsomely. Bekele, on the other hand, already had a from suited to both the track and the roads, and didn't need to change much if anything at all.
A good place to start is with drills and plyos. Plenty of good vids on the topic. Also, lots of hill repeats, focusing on different aspects of contact, pushoff, arm carriage and so forth.