Finally a race to get excited about and LRC doing a great job covering it.
I notice a lot of the features resemble cyclocross, incredibly popular in Europe and somewhat in US (in fact, I noticed world cyclocross cup was in Denmark this year). I don't know if this was intentional, haven't heard mentioned, but it's a great concept and hopefully catches on.
I've heard before that XC would do well to borrow from cyclocross, and this is probably what it would look like. It's fantastic.