GD Scalper wrote:
Hardloper wrote:
You know Nike is intentionally restricting the supply because they want people to scalp them, right
How do you figure? What would nike find advantageous in people scalping their product. The majority of organizations (artists, musicians, etc) try to prevent scalping. Taylor Swift is a great example of someone fighting scalping. Putting it another way, how do they financially benefit?
Scarcity is not an effective way to maximize profits, it only eliminates exposure.
Scarcity builds hype and makes people think they "won something" when given the "opportunity" to fork over $250 for a pair of shoes. They're being played. It's all marketing and psychology. They aren't looking specifically for the scalpers, but they are 100% doing the restrict and release cycle to build hype.
They can put a similar shaped plate in a shoe for $150 (Zoomfly). Reebok can make a midsole with the exact same foam for $150 (Floatride). Both of these shoes have no difficulty meeting demand, there is no difficulty with production. The price and scarcity of the Vaporfly is 100% intentional hype. There are people on Facebook that automatically buy this shoe any time they see their size available for fear that they won't be able to find it later when they "need" it. Dude on their owns 5-6 pairs now, runs less than a 1000 miles per year and runs 5ish hour marathons...but his "size is hard to find" so he's gotta be prepared.
Don't get mad at the guy looking to make a buck on the side. Nike knows what they're doing. If they wanted everyone to be able to go into a store at any time to buy them they certainly have the manufacturing resources to make that happen.