Digital Marketing - high demand career?

While I don't work for some firm or anything. I have spent years working in digital marketing as an entrepreneur.

It's not easy money, and you're not guaranteed any payout. Payouts can be big however. You can also lose a lot of money on advertisements and such.

You 100% need someone to learn from or someone to follow, head over to warriorforums or something.

Thanks for the advice - do you work purely for yourself or have a consultancy or ecommerce? Or do you work for a small business or startup?

Do you find the work engaging (that is my #1 attribute)

Are lots of job openings remote?

quote]iamadig wrote:

While I don't work for some firm or anything. I have spent years working in digital marketing as an entrepreneur.

It's not easy money, and you're not guaranteed any payout. Payouts can be big however. You can also lose a lot of money on advertisements and such.

You 100% need someone to learn from or someone to follow, head over to warriorforums or something.[/quote]

I am the CMO of a large financial services firm, we are investing a greater percentage of our budget every year in Digital Marketing including staff. The pay is good, not great at the entry levels but is very good at the senior levels. Agencies are the same and the entry level work is the definition of being a cog.

Thanks, What do you look for in your candidates? Is there any particular area of digital you see as more important to your bottom line than others? Do you appreciate "t-shaped" marketers (solid in one area but have knowledge of all)Do you look for a particular education or just experience (there isn't a digital marketing credential that I'm aware of)

CMO wrote:

I am the CMO of a large financial services firm, we are investing a greater percentage of our budget every year in Digital Marketing including staff. The pay is good, not great at the entry levels but is very good at the senior levels. Agencies are the same and the entry level work is the definition of being a cog.

bump

Whay differentiates a candidate is intellectual curiosity, clarity of vision, and strong communication skills more so than their specific experience. I strongly prefer well rounded marketers as digital only folks tend to be very myopic in how they approach marketing. As far as education, I have a mix of marketing, communication, and business degrees. It is easier to start in a general marketing role and then specialize after you have gained a bit of experience.

Thanks again, On the side I've picked up a gig as a digital marketing generalist 15-20 hours a week. Pays $28/hour + commission so not a bad little side income plus I'm learning a lot. The only downside is no one else in the company is a digital marketing person (although surprisingly the owners seem to know a decent amount about it)Hoping to leverage this into a full time role- again my big issue is everything is self taught and my uni degree is generalist.

CMO wrote:

Whay differentiates a candidate is intellectual curiosity, clarity of vision, and strong communication skills more so than their specific experience. I strongly prefer well rounded marketers as digital only folks tend to be very myopic in how they approach marketing. As far as education, I have a mix of marketing, communication, and business degrees. It is easier to start in a general marketing role and then specialize after you have gained a bit of experience.

Not all Dig Ad agencies are created equal. In my experience, start-up dig ad companies, and ones that don't specialize in a particular industry are the ones to be the most wary of.

I have worked for a large agency that specialized in one industry that did great work. I (very briefly) worked for another start-up (25-ish employees) that took business from anyone and everyone that approached them, and after a while it blew me away that companies were still paying them at all given some of the garbage they were putting out. Even though this company had been around for 10 years, I felt like on any given day I could come in and the doors would be locked with an Out of Business sign on the door.

Look no further than the absurdly obnoxious advertising all over this site. You think anyone is clicking these ads......ever.....other than by mistake? Hell no. It's only a matter of time before the advertisers realize this and pull the plug on this site.

The entire Dig Ad industry seems unstable to me. The pretenders to contenders ratio is too high. In my honest opinion, I don't think the value is there given the cost, and if I were in an ownership position I would obviously invest in my marketing department, but would not devote a penny to digital advertising (Google Adwords Search and Display, et al).

Just by that statement I can tell you know nothing about digital marketing (no offence)It all comes down to ROI (like anything else). As in any other ad campaign only a small number of people are interested in the ads. The key is to select the right ads on the right channels for the right people. And with EVERYONE online it would be so ignorant of you as a manager to neglect digital marketing (which you call digital advertising which is actually PPC a small subsect of digital marketing as a whole) Good thing you aren't in an ownership position as you would be a total dinosaur for ignoring marketing online!

Perhaps in your next position they will provide onsite reading comprehension training. What did I say? I said I would obviously invest in digital marketing. Digital marketing goes far beyond PPC.

PPC is a waste of company funds. Marketing as a whole is not. Is that easy enough of a breakdown for you?

I'm sorry that you have chosen this line of work. Best of luck in the future on your next search for legitimate work.

Can't tell if you're joking or not1 - You NEVER said you would "obviously" invest in digital marketing2 - I never said I was pursuing a career in PPC EVER. I understand it is a small part of digital marketing - your thread did not make it clear that you did. From what you've written so far I don't think you know what digital marketing is or PPC's place in it.

Hey OP,

I've been doing DM for about 6 years now. So far no complaints! Occasionally you'll run across a douchy, uneducated person at an IM conference (like the poster who was calling PPC useless) but don't let that deter you.

Yes exactly .. We know the digital marketing is now a most popular business and field in the world right now.