I suppose the question is whether the running community cares about the continued professionalism of the sport. The sentiment of some, in this most participatory of sports, is that because we work all week at a job and then run, shouldn't everybody?
Do we care, ultimately, if an elite field comes to a race like Boston? Do we care if all the Kenyans who race the road racing circuit today go home tomorrow because the sponsorship money dries up?
Would a sponsor really prefer to see their money given away in prize money only?The notion is appealing in an idealistic sense but realistically, the idea seems to be a wildcard to market for these sponsors at best. Bringing the best runners to one's race by whatever means would seem to be a better way to build excitement to one's event.
That said, it would be very interesting to see a race already steeped in history like Boston announce a prize package that was bigger than any other race in the world, but made it clear that the money was prize only -- just to see who would give the say, ten million dollar first prize (!) (dream on!), a shot! It might make for a good reality TV show!
I hope that there is a future to professional running, because I enjoy watching the pure guts of top marathoners dueling each other. The scene has become stagnant, however, and I can only hope that the signs of an American resurgance in distance running continue in a manner that brings interest in the sport back to the levels of the early 80's with Rodgers, Shorter, Virgin, Dixon, Lindsay, Curp, etc. I'm sure the sponsorship of the sport is largely waiting too.