"SHE'S" not a smart marketer, she has help, and lots of it. She is using people and they are using her. Those with a brain will understand what that means, those without are still scratching their heads. Face it, she's cashing in on looks, period, and she's going to be doing it for years and years to come...wait for it. She's not a bombshell, but cute enough in the running whole to have the googling mom's buy whatever she pushes, even though she never ran as fast as Shalane, Joan, Paula, and a slew of others. Image and looks trump her mediocre times for her level.