I did not see the posts about Tracksmith when they popped up last week. I learned about the company just yesterday.
I will likely not purchase anything from them (they're sold out anyway), but I want to propose a thought to LRC:
Most of the posts about Tracksmith have been negative in tone. This surprises me because there is always a lot of talk on LRC about how Nike has too much influence on the sport and we need other brands to step up and sponsor more athletes, etc.
When an Oiselle or a Lululemon or a Tracksmith comes along, they get hammered by everyone within this community as being pretentious, overpriced and stupid. We take every chance we get to make jokes and dissuade people from supporting them.
If you do not like Tracksmith, don't buy it. When you denigrate the company, you are quite possibly deterring other potential companies from opening up with additional unique items. Why do that? Why do you want to limit your choices?
When you go into Fleet Feet, there are racks and racks of running gear for women. The men get 1 or 2 racks of black running shorts. Go to Dick's or another big box sporting goods store. Walls and walls of running shorts for women. Maybe half a rack of long black running shorts with pockets for the men. Is this the way you like it?
So a company comes out with some unique products that hearken back to the glory days of New England running. That doesn't really speak to me, but I like that they are doing this. Maybe this will inspire someone to go in another direction. Maybe this will inspire someone to come out with a high-quality, good-looking line of running clothing that is more affordable.
When someone disrupts the status quo, you have to give them credit for trying. People are buying this clothing, so the business model is working. I wish the company well even though the stuff doesn't appeal to me.
*I have absolutely no affiliation with the company.