Why the hell would he deserve that? Go beyond the silver medal and records, purely from a marketing standpoint, why would he be deserving of that?
Awkward, anti-social, gives interviews only at his convenience, not good looking (from a marketing pov).
Now go to someone like Symmonds, paid way less, yet is well spoken, good looking, makes a lot of effort to market himself, etc.
It's guys like Rupp who ruin the sport for other potential pros who can barely hack it. Would Rupp make what he makes if it weren't for Salazar's swoosh influences?