Why in the world did they play national anthems for the winners? Why was Rawson saying that Ethiopia was finishing 1-3?
We are absolute slaves to the Olympics to the point that we can't have professional athletes represent their sponsors on the biggest stages in the world. Could you imagine how much more money shoe companies would invest in marathoners if they knew that if one of their guys was in the lead group that they would have their brand all over national television?? "Looks like Jason Hartmann from NEW BALANCE is making a move up into 4th!!" That would encourage a lot more investment in athletes.
Oh, and to the Diamond League people, don't put national flags next to the results either. If Rudisha wins, there should be an Adidas logo next to his name.
Look at the Tour de France, only an appropriate amount of national pride to be found. You compete for your country at the Olympics and the World Championships.