What would it take to make track more widely popular, to a point that it could compete for viewership in more mainstream media outlets? I want to start a serious discussion, here are some points to get us going
Announcing/coverage: Ignorant or apathetic coverage seem to be a real problem in the U.S. How could track go about getting people who actually know/care? Perhaps in the same vein (but not as pathetic) as the garbage on ESPN? Also, I realize that track meets are long and sometimes boring, should track meets be reformulated, in order to allow for live viewing?
Marketing: Obviously, there isn't the kind of money to throw around in track as other sports. You might turn on the TV and see some quarterback with a vitamin water commercial, but seldom track stars. You never hear on the radio "the official car insurance of the Oregon Track Club," or anything like that. How can track grab a piece of the pie?
System: In Football, Basketball, soccer, etc, most Americans go through the college system. After college, it obviously changes depending on the sport. How can we get a better system for fostering development? Obviously, there is the Oregon Track Club, but it seems like many track athletes train in small groups. Would it be possible to have a track clubs which compete, ala soccer? Or perhaps USATF franchises, ala NFL?
"Raising Awareness?": How many Americans even know that Morgan Uceny killed it in the 1500 this season? Morgan who? 1500 meters is how long? My opinion is that Americans have thrown in the towel. The U.S. used to be dominant across the board. But then we started having our behinds handed to us by Kenyans. I honestly think a large segment of the population believes the urban legend that Africans have an extra leg muscle. In a country with 330 million people, we have the talent, but it seems we have had a lull in competitive performances, which we are starting to come out of now. How can we keep this momentum going.