I agree. I enjoy paying more money for the same products from mom and pop shops, and making multiple trips to purchase them.
That way I'm worse off, but they are better off even though they provided me the same benefit at a much higher cost!
Similarly, instead of having my paycheck direct deposited into some large, faceless bank for free, I go down to the locally owned check cashing store and pay $40 to cash my check, then I just throw money out the window as I drive away.
I do these things because I am a very stupid person who does not understand that all businesses have the same goal, only some do it better than others, and those ones should be punished by me at my own expense. Again, I am VERY STUPID and have NO critical thinking skills at all.