I'm in the process of starting a specialty running store. For those of you with experience i was wondering if i could have your input. How much does it cost you for opening inventory: shoes, accessories, apparel, fixtures. Also, what is your rent?
Do you think it pays off to be in a high traffic location with high rent? Or do you think it's better to be in a low rent location and try to get the people there via advertising, word of mouth, etc. This helps a lot! Thanks.