One day, after watching a million people make up excuses after they've dropped out of marathons, John "The Penguin" Bingham came up with an idea to make money off the good ole' American way of justifying underachievement.
He got to work, lickety-split, creating the Penguin moniker, trademarking it, having tee-shirts made, writing a book, and making a case to Rodale for a contrarian running superhero.
Ten years later, he's riding around on a Harley lecturing to the bread and circus crowd about how it's ok to run slow and who cares about competing--even with yourself.
I once ran into him at an expo and asked him the following questions, very Stuttering John-like. Let's listen in:
[Penguin sitting on a chair with a big smile on his face. He is talking to someone about the best way to drop out of a race. I patiently wait for my turn in line and then say:]
Me: Do you ever think that you are, somehow, contributing to the crappy state of running in this country?
Penguin: What was that?
Me: Do you ever think that you are, somehow, contributing to the crappy state of running in this country?
[Penguin smiles]
Me: Do you?
Penguin: I'm only telling people that it's ok to run slow. My book is called NO NEED FOR SPEED. It's not called NO NEED FOR FINISH is it?
Me: Do you ever think that you are cashing in on failure?
[Penguin smiles]
Me: I think you do think about that. I think you realize that the "underachiever" market was untapped and that you could capitalize on it by being some sort of everyman's superhero--an inspiration to people who have no standards and don't care to get any better. I think you are basically saying, "It's ok to have another donut." But that's not all. Furthering the donut analogy, you are a guy who makes money off the concept of telling people it's ok to have another donut. You are the "Donut" man. You write a book called, NO NEED FOR VEGETABLES. You have tee shirts made that read: "DONUTS: YES!" You go to health food conventions and lecture to people who can't seem to lose weight that it's ok to have another donut. Donuts aren't bad. Buy my book NO NEED FOR VEGETABLES. that kind of stuff.
[Penguin looks over his shoulder]: Can we call security?