Just ran across this when i was searching on some of my regular sites. http://warr10r.com/about-hansons-brooks-south. Now i live in florida on the gulf coast in the tampa bay area. I think its a good and all but Lakeland? Honestly? I could understand Tallahassee which has nice trails, hills, and has some descent weather part of the year. I am not sure how they are going to try to produce possible olympic quality athletes while training in that part of Florida all year around.