Continuing from the Anton thread. In the next week ask 10 random people (schoolmates, co-workers, family, people at the bus stop) and report back what they say about Dean Karnazes. Let's see how far the marketing has spread.
Continuing from the Anton thread. In the next week ask 10 random people (schoolmates, co-workers, family, people at the bus stop) and report back what they say about Dean Karnazes. Let's see how far the marketing has spread.
"Isn't he the best runner in America?"
A guy at the gym said "he won the olympics, riiiiight?"
Interesting idea. I think that in the average sample of 10 Americans, 0 will know who Dean Karnazes. I'm thinking maybe 2 in a sample of 100 on, say, a Wichita street corner will nail it, and if you're extremely lucky 1 will know that he runs ultras.
Asking around your gym is not a random sample.
Asking around in a city with a heavy population of yuppie joggers like me is not a random sample.
Asking your family, who thanks to you now spend 2 seconds rather than 0 on running articles if they're in the paper? Not a random sample.
Really, if anyone gets more than 1, it will show nothing about the success of DK marketing. Instead, it will be diagnostic of a complete takeover of your life by running, to the point the the "random people" in your life are anything but. Which is fine.
"He put a dollar bill under my windshield and I had to get out of my damn car to got get the stupid thing."
my mom never heard about him
I'm afraid to leave my basement at the moment, so can't ask strangers (don't have friends to ask)
Never heard of him
Isn't he that runner guy?
Who's that?
He's that guy that runs really far all the time and eats a pizza on the run
Never heard of him
Never heard of him
He's that olympic runner champion dude
Never heard of him
He's FAST!!!!!
Dean who?
My mom didn't know who he was. I then realized I've created quite the bubble for myself that isn't the real world.
Don't do this! It will only spread the hype further...
Seriously, if I asked ten truly random people, rather than ten random runners, not one would know who he was. Of course, none would know Matt Tegenkamp either, despite the obsessions on here about his theoretical (or not) future 10,000.