As I understand it, one of the big differences between half-marathon and marathon training is this: half marathons don't require you to develop your ability to burn fat--unless you're running your HMs slower than two hours. Marathons DO require you to train your fat-burning ability, and the more time you're racing beyond two hours, the more this is true. It's VERY true for somebody looking to break 3 hours, and extremely true for somebody hoping to break 4 hours. Triathletes know how important fat-burning is. Noakes treats this in LORE OF RUNNING.
Fat burning is developed by running long and relatively slowly, and WITHOUT consuming any carbs before or during the run. Greg McMillan covers this in his post about "two kinds of long runs."
Half marathons don't require long slow runs, although if you hammer every long run (15-18 miles) you'll peak too early. But marathons do. Again, it depends how fast you are, or how slow. A two-hour-and-twenty minute race is marginal, but it still requires that you increase your ability to store glycogen and your ability, simultaneously, to burn fat.
Were I in your shoes, I'd make two modifications to my half marathon training.
1) If my HM long runs were 15-18 miles, I'd alternate those with slower 20-22 milers in the buildup period, and during most of the long runs I'd avoid carbs before and during the runs
2) I'd make some of those 15-18 milers into marathon pace runs. I'd run 16, for example, like this: 4 w/up, 10 @ MP, 2 w/dn.