I have known about Under Armour's intent to come out with running shoes. But seeing the commercials now on TV I am a little pissed off. At a time when we hear about reebok cutting running, under armour thinks it can upgrade to running shoes.
I think as runners we should do our best to boycott even Under Armour apparel. If we don't we might see good running companies like brooks, saucony, and who knows maybe adidas will forget about running. With the way the economy is now, anything could happen.
So support the companies that have supported running and elite runners for years...