Is Rodale prepping RW and Bicycling for Sale?
The gentleman who has replaced RW's Andy Hersam oversaw the Rodale sale of Backpacker a few years back. Read the article carefully, and note that RW ad sales is down 6.7 percent for the first quarter.
RW was on the table a couple of years back. The services of the Boston Consulting Group, who will not sit down for tea without a consulting check of $250k, tried to find a taker at Rodale's reported asking price of $54 million. Best offer; $25 million. Rodale promptly took the property off the market.