it is not obvious. it is elusive. take it in stages.
1st we see the beer, in the center and moving to the left. Muslim's read right to left...perhaps Wejo is converting and giving up alcohol, one of the requirements of Islam. The beer, like Wejos new found reading method, is moving to the left.
2nd we see the silhouette. the woman's flesh and identity are hidden...covered. again, fundamental to Islam. She moves to the right...which could represent the 1000 virgins waiting for him in Paradise.
3rd we see Wejo donning his letsrun gear and placed equidistant from both beer and silhouette. Wejo's image does represent an earlier version of him, which again could be his former non-muslim self.
Possibly, we are seeing a new commitment to sear off beer, women, and running. Why? Well...the 1000 virgins come at price. Perhaps that price is Wejo toeing the line of some Puma sponsored race geared in Letsrun and a camelbak full of C4.
it is all semiotics...