Olympic Marathon Ratings Analysis

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  • Wayne B

    Anonymous Poster

    17 years ago 01/16/2008 1:50pm EST

    I'd like to make two comments about the Let's Run analysis of the ratings:

    1) I suspect that the two broadcasts (OT Marathon and NYCM) were watched by many of the same people, but that there was likely a group that chose not to watch a NYCM w/o top American male contenders.

    2) I also expect that for many people, the short broadcast format probably hurts ratings. I don't know if I'm unusual, but when I channel surf and hit something of interest, like running, I stay there, thus, by not having enough time to draw surfers in, ratings get hurt.

    Hey, Let's Run, did you have Neilsen look 1/2 hour by 1/2 hour at ratings of any of the races?

  • registered

    Wyco Loco

    Member since 04/12/2005.

    1,825 posts. Last post 3 months ago.
    17 years ago 01/16/2008 2:36pm EST
    re: Wayne B

    How many people watched the online broadcast?

  • wineturtle

    Anonymous Poster

    17 years ago 01/16/2008 2:44pm EST
    re: Wayne B

    In NYC we got to see the NYCMarathon race fulllength+ live.

    I did not stay in front of the tube to view the hour highlight show that followed. Not even sure if that counted as a viewer according to frontpage article.

    The 3 minute upclosewarmandfuzzy placement on the wake-up newsmagazine/lifestyle show should not be counted in any way shape or form as a "race broadcast"

    Could you imagine the samething if it were thestart of the 100meter dash on Today Show-

    cooking rice with caliope fades to black- feet in the blocks view of the runners- (V.O.)on your mark~~~set~ fades to black now over to weatherdude bridge and tunnel report. Sure that same space would have been a promo clip/interview for the NYCMarathon the next day making the net exposure for the sport exactly the same Trials or not.

    How many more viewers than normal/average/mean/samedaylast year did the morning show get?

  • mcordi

    Anonymous Poster

    17 years ago 01/16/2008 4:21pm EST
    re: Wyco Loco

    Good question- How many of them then watched the mini-coverage show? Not many, I would guess

  • -

    Anonymous Poster

    17 years ago 01/17/2008 12:25pm EST
    re: mcordi

    bump

  • Livingstone Bramble II

    Anonymous Poster

    17 years ago 01/17/2008 1:44pm EST
    re: Wayne B

    Oops, I thought this was about the Olympic Marathon. It's about the US Trials. Was gonna say the Oly Marathon is as good as it gets.

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