New nike campaign is a little bit offensive

it's clearly an advertizing ploy. They (nike) are trying to appeal to those that make fun of us skinny/faster runners. If they can convince them that running is ok for them and Nike is the best shoe for them, then they have opened up a whole new market.

This is the wrong web site for that add. Take it over to Runners World or Men's Health and it will work. Really though, what real runner uses that stupid ipod shoe chip crap. Just run or as Nike say's Just Do It. People are complicating something that's supposed to be simple.

what they are trying to do is to distract their minds from the pain of running.

its easier for lard *sses to run their 9minute miles if their favorite song is blaring in their ear.

its just another way of people trying to not experience pain.

it is these kinds of people who give the shoulder to get out of lane 1 and later sue you as you run by them.

"This is the wrong web site" - well, talke to the JoBro about that. Nothing we posters can do. Personally, I never found the ad down-putting.

Agreed. I find the ads nauseating.

then maybe you should go back to college and take a marketing/advertising course.

these adds are obviously placed on the wrong website, thus advertising to the wrong market, who instead of getting "the message" are rather annoyed by them, and alienating customers.

It's just a marketing response to Reebok's awful "Run Easy" campaign. The lion's share of their profits in the running segment come from demographics other than the short shorts wearers and the minimalist kooks.

Sorry to burst your bubble there, chump, but plenty of fast runners run with music.

And we should be thankful that they buy the running products so that the "real" runners can have them, too.

And, yes- real runners do run with music.

...and I'm sorry to burst YOUR bubble, but even more of them DO NOT!

I never said that all of them do, or even most of them, did I?

So you can lay off the CAPS, little buddy.

...and that has nothing to do w/ my statement, just providing a applicable fact (since you decided to do the same).

if you need music to run go join a fitness club and run on a tredmill

Its kind of a two way street for me. on the one hand, I think that you shouldnt need an ipod to motivate you. I think the anti short shorts campaign and the run easy ones are stupid, but thats coming from me, a runner. If I take a step away from the running world for a second, another part of me would be glad to see some of these ipod fat folks running because then maybe we can see some weight loss around the good old US of A. Also, as an Advertising major, Reebok's Run Easy campaign is a great idea. It pisses us off yes, but how many serious runners run in Reebok anymore? give a run easy campaign, gain more customers in the very large casual jogger market.

Boo Hoo

personally i found reebok's run easy campaign to be very funny. if you can't laugh at how silly something like "why hit the wall? it hurts, run easy" is, you are way too serious. the nike ipod commercials are rather boring and have no humor to them. at least i can find humor in reebok's campaign.

btw, nike is coming out with a watch soon that will eliminate the need to use the ipod with the nike+ system. it will do the same thing the ipod does but no more music, so you pretty much just have a speed and distance sensor in your shoe that your standard nike stopwatch functions with.

sjc wrote:

btw, nike is coming out with a watch soon that will eliminate the need to use the ipod with the nike+ system. it will do the same thing the ipod does but no more music, so you pretty much just have a speed and distance sensor in your shoe that your standard nike stopwatch functions with.

They already had this - it was called the triax - a watch and an accelerometer in a footpod. I owned it about 5 years ago.

I don't find the celebration of the softening of standards either silly or humorous. I'm not sure that it bothers me as it's pretty well beneath me. Just how I see it.

now here's a company with the right idea