Reebok = LOSERS

It worked. Made you look!

Ummm no it didn't. Reebok is now on my "don't ever buy" list.

They are mocking those runners who push themselves and their limits in order to sell their stupid sneekers to fat joggers.

f**k em.

here in new york, they have an ad campaign saying crap like a ten minute mile is just as far as a six minute mile, run easy. run at chat pace. run easy. and so forth.

I agree, but this is mass marketing at its greatest, how many serious runners are out there compared to the 4-5, just want to complete a marathon, type? Wow, who knew it could be so easy and good for you....now reebok will have every person in america running

And besides they know they can't get the "real" runners because they don't make something like the puma H streets haha, but they just get the real runners by sponsoring them and giving their gear for free, the easy way to get runners to wear it.

The Let's Run crowd wasn't buying Reeboks anyway. These ads speak more to the Oprah crowd. Their the ones with money, not typical person from this message board always looking to get free stuff.

35 minute 10k runner + free gear + ungrateful = chapter 11 shoe company

You guys are morons. Granted RBK has had some tough times product wise their shoes are getting better. Plus they sponsor more athletes than maybe all but nike(maybe even more) and put on many track meets and did anyone notice RBK presence at usa xc? I sure did. They do much more for the sport than others. Also...look at who works for RBK! Former runners, all americans, national champs and also many guys who worked for adidas and nike in their heyday.

You cant blame them for trying to get a foot hold and get some publicty for their product anyway they can.

I'll give them props, that's a tough bullet to bite if you're trying to stand for performance. This target is where the money is, though. Don't think I'd go so far as to say they're doing more for the sport than others, but I don't fault the marketing machine here. If they never sell to another runner with competitive aspirations ever again but sell to half of the fitness crowd targeted in this campaign they would become the largest player in the running industry by far.

I'm a bit surprised a company would have billboard saying "Crave the pain" and then the people who actually click through it says "run easy". Am I missing something in the translation?

Perhaps I am. If you're saying running is easy and enjoyable it seems like the way to reach that audience isn't with "crave the pain".

"Crave the Pain" would make a lot of people go to the site. But I just wonder if the ones who go to it and then see "run easy" will be a bit confused.

Forget craving the pain. I'll be craving the thought of beating the guys who just chill behind me.

Yeah - the "crave the pain" is a total misdirect if the payoff is "run easy"

In NYC the "run easy" stuff is all over the R trains. Since Reebok and Addidas are owned by the same company, it makes sense from a portfolio management perspective to carve out distinctive areas for the two brands so they don't sabotage each other's sales.

Addidas is going after the serious runner with their "impossible is nothing" campaign. So what does that leave Reebok? I'm not a fast runner, but even I aspire to something better. This Reebok campaign belittles what effort the non-competitive types are putting out there and seems to reward being mediocre. I think they're missing the mark, recreational runners aspire to be more than just plodders. The plodders might relate to some of the ads, but I doubt it will motivate them to buy the product because seriously, who wants to identify themself as the plodder?

Running easy is one of the biggest training staples that we americans are doing poorly. If you have ever seen the africans training, a huge portion of the running is for RECOVERY, or WARM-UP. They are the masters of RUNNING EASY.

This campaign might actually help the running community to train better.

I would highly encourage the local jogger, to make sure that the majority of their running is EASY. this way they are far more likely to enjoy it, and slowly build up a solid base. That will be far more conducive to steady improvements, than trying to do hard interval training with no fitness base.

word

damn pussies

Andre, I like how you want to in your moron group and that you use those broad generalizations. Am I missing something because I'm a moron that maybe you can point out to me? I stated the facts with reebok and then poked a little fun about minimalism....

So as I stated and you agree with, Reebok does have a bigger presence with the elites, yet their shoes are still a bit subpar yet improving.

I agree with Wejo that although I have not seen the advertising campaign it seems they are using the serious runners and possibly the perceived notion of fitness that people secretly look the sites up on the internet and then hook into the easiness of starting to run (which I also poked fun at because if you're starting out it will be uncomfortable). Then again, that is my speculation as I'm not a marketing major by any means.

Watch the long version of their commercial. At 38 seconds, they mock real runners. F*uck them.

http://www.youtube.com/watch?v=wZ67OJaObng

Plus they show people running while on a cell phone. Not okay. Reebok is definitely on my "do not buy" list. This plus the Missy Elliot ads from a few years back has ruined them in my mind.

I liked it...reminded me of the scene in austin powers "heys it s great big.....jimmy get over here!!!".

38seconds in....that used to be me cutting through people. Its true, that guy looked like a tool.

I never really like Reeboks anyway. When I worked at Fleet Feet they gave me a pair of those Pod Trainers or whatever. 1 1/2 miles into my run I had SO much pain in my arches and heels, that I took them off and walked home in my socks. Swore them off forever.

They did the same thing in NYC on the subways.

They do a whole car with lines like a 6 min mile is just as far as a 10 min mile. Don't hit the wall, run easy.

They are from England, after last week I come to expect them taking the girlie man route.

puuuuuuhhhhhhhhhhhcccccccccceeeeeeeeeeeee!

Maybe it's a lame idea to you, but it might get someone interested in running who never tried it, and who knows if they might then be motivated to take it up competitively. I doubt any of you started running your 5Ks in 18 minutes without first trying to jog slowly.

i've owned several pair of reeboks in the last 4 years. by far the worst show company out of the big names like nike, asics, brooks, mizuno, even NB. now because they can't reach the real running community they target people looking merely to "plod". disgusting. they're going to injure these people. reebok is the car company that improperly installs airbags in their cars.

bastards.