Enter now and you may get to meet Usain Bolt and go to the Ultimate Championships in Budapest.
Enter now and you may get to meet Usain Bolt and go to the Ultimate Championships in Budapest.
I hope the ultimate track fan contest isn't based on number of posts, or on number of user names used, or on number of lies told, because then the crazy fake coach the430miler would win.
From March to June, fans go head-to head through quizzes.
June and July are dedicated to content creation and sharing how you live athletics.
It all leads to a final showdown in September in Budapest.
So market research via their quiz app, building future outreach contact lists via email signups, and "organic" social media marketing where WA outsources its publicity generation to fans acting as low-cost/no-cost labor.
I guess it's fine. It's not like they're the first org to do this sort of thing. The cynic in me thinks that the final "#1" fan will get selected mostly based on their proven ability to generate social media buzz and meeting whatever personal profile the team over at WA thinks would be best for them at this event.
