How will the Enhanced games be financially viable?

Agree. And when we all see that the performances are nothing special, people will care even less.

And if those performances are nothing special it will continue fueling doping speculations. It's a no win situation.

Anyone stupid enough to sign up to it deserves the career crash and burn that is coming for them...

Michael Johnson has some free time on his hands these days. They should call him for tips.

Maybe they could somehow present themselves as being clean like the Olympics does?

Me and Shelby should do it.

But more realistically, I think Peter Theil wants to use this to get government military pharmaceutical contracts. Bigger faster stronger soldiers/police/secret service etc.

At this point, it’s generally safe to assume billionaires are all just aspiring super villains. Plus he has tens/hundreds of billions.

Get Mark Burnett (Survivor) to run them as a combination team decathlon Survivor season. Meaning anyone who has had more to do with track and field than watching the Olympics could pull it off.

could not pull it off

It may be a ponzi scheme to this point. They keep delaying the games. Will they ever happen? We'll see.

Are there any Go Fund Me pages for enhanced athletes?

According to the Wired feature on them a few months ago, they say their ultimate revenue model is basically selling branded drugs and supplements (think peptides, TRT, whatever the Hubermans of the world are currently shilling, etc.) directly to consumers. That's an enormous market, so if they can get a small piece of it based on the hype around the athletic competition, it's conceivable that the overall operation could make money.

View it as a loss leader to draw attention to their brand. Like Red Bull

Also. You’re forgetting potential Saudi / other Arab investment. There’s a reason Don jr is on the board

It’s going to be a supplement/telehealth business à la Hims. The enhanced games is just the marketing angle.

There are 12 athletes signed up for T&F and it seems likely the EG will be canceled. If it is held, it couldn’t possibly generate any revenue. The idea that top athletes will show up doped to the gills, and beat WRs, is ridiculous.

I think the whole idea is athletes have to stick to the products that “Enhanced” is shilling. Given how peptides, trt, and stuff like that is becoming more prevalent it’s probably going to be a massive success even if they never hold the event.

Guessing Enhanced’s margins are pretty good compared to their comp and this sort of thing can help “legitimize” them.

It will never happen. Poniz scheme, shell game, scam, whatever you want to call it. It’s an outrageous idea that nobody is asking for and just generates clicks.

There’s going to be a massive success from something that doesn’t exist? How does that work?

The most likely scenario is the enhanced games times will be a lot slower than the regular runners. This is because the only people doing the enhanced games are mid or lower tier athletes. Maximum doping can't turn a 3:41 1500 guy into a 3:25 guy.