Allie Ostrander new contract?

Oiselle. They commented 👀 an hour ago. Post was 22 hours ago and said she was signing 'tomorrow' - so today

I would’ve loved to see her with brooks, but if it has to be oiselle, then so be it!

The “by women for women” brand that Oiselle touts itself as, sounds like a marketing angle that would’ve appealed to people in the 90s.

So, maybe Allie O. can make the brand seem more likeable, less pretentious, less full of itself.

(I even think eye roll at that name, like, “can y’just spare me”.)

But if they’re giving Allie some money, and Allie lends them some likeability, then win-win and nobody gets hurt.

Oiselle

Good for her. Good for the sport. She is a great presence for distance running, both silly and driven, and very insightful. Let's see her keep up this comeback train!

Good for her. I am glad to hear it whenever runners are getting paid to run. That is good for our sport.

All the haters over the years should ask themselves why they wouldn't be rooting for athletes to have success and live that pro lifestyle.

The new gear looks cool. I am sure Oiselle sees this signing as a win:

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Does anyone know why Giselle signed a bunch of women of color earlier this year and made a big deal about that, and only one is left on the team a few months later? Gotta be something that happened there...

Ironically, Nike and adidas probably have far more - I can’t think of any Kenyans or Ethiopians who are signed to a different company

Does anyone know about this brand? Other athletes they have signed? Coaches? Allie had a good year in 2024. Definitely rooting for her in the upcoming season. I hope that she can find good resources at this company.

Brand emerged in the 2000s. Frankly, I'm surprised it's still around. I don't know anyone who wears it. That said, I'm glad Allie's sponsored and hope to see more of her comeback 2025.

I think this still opens her up for a shoe sponsorship if possible.

I thought it was Oisille or however you spell it.

It is spelled Oiselle. And Oiselle, to the OP's point, is a "lulumon kind of thing." It isn't a major shoe brand. It is a woman-focused apparel company that has high-end product.

I am not a woman, but I think Oiselle's product is well-placed as a "female Tracksmith." That is meant as a compliment. They know they aren't Nike, so they are finding their own niche.

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That is my opinion too.

I work in one of the pricier resort towns of Colorado, and I see plenty of lululemon walking around. I’ve never seen a random person wearing oiselle clothing.

Lululemon is seen as “athleisure” (yoga pants to wear to the grocery store) but maybe oiselle is positioning itself as athletic clothing for female athletes with high disposable income (i.e. maybe too small a target market).

I remember that their clothing had a big gap on wrist area so you could see your GPS watch without pulling up the sleeve. So, that maybe suggests less of an athleisure brand?

Devon Yanko used to be sponsored by oiselle. That’s all i know of the brand.

I am a fan of Oiselle running clothes. Maybe the people who don't know anyone who wears it don't know many / any female runners?

This shirt is absurdly expensive, but I run in it nearly 100% of the time when it's cool (which is most of the time here in Seattle):

oiselle.com

Flyout Wool Half Zip

Flyout Wool is our all-season superstar: it regulates your body temperature when it's warm outside, and keeps you toasty when the mercury dips. Since it's such a workhorse fabric, we wanted to design a silhouette that would g...

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True half zip for temperature regulation (death to quarter zips), perfect weight, great durability so far, watch window, sleeves pull over hands, and looks nice.

I also like their sports bras and wear them most of the time for running.

I hope this is a good fit for her. I’ve heard they haven’t been the greatest to their athletes in the past but I imagine they are going all-in on her to help revive the brand and find a younger generation. Haven’t heard much from them since the days they sponsored Kate Grace and Kara and Lauren were still competing.

didn’t they merge with Janji or something?

Kara Voucher spoke highly of them and I believe for some equity as part of her deal. I think she said that in her book.