Some thoughts on the 2028 Olympic T&F schedule - as someone who follows swimming as well (and track will be first up in the schedule this time).
1) Start with a relay on the first weekend - likely the 4x100. Mixed 4x400 is also good and should get more attention - need to draw in eyeballs straight away.
2) Speaking of mixed relays - would love to see a 4x1000, either for each gender, or mixed. Could draw from existing pool of athletes and would give someone like Hocker an extra chance to shine. Given T&F is first, this could be fit in later in the 2 week block so you do your individual event first, then come back on the relay.
3) Replace the 10-K with Cross Country. Would love to see it on its own or in the winter - but it is past time for this. Team Medals as well (top 3 across the line, run 4?). Could also do later in the program. Balboa Park in San Diego? Griffith Park? Lots of good places to do it. Could also try to get the beach involved.
4) (Ideally)....drop a racewalking event for an Ultra (Western States course for LA 2028?)