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On is a Swiss brand
The race was in Zurich, a Swiss city
Roger Federer is Swiss
Roger Federer is a On shareholder (Swiss²)
Roger Federer was in the stadium representing On (Swiss³)
Nuguse, who is sponsored by On, wins the race beating Josh Kerr, who is British
Roger Federer was seen talking during the meet with Britain's greatest Lord Seb Coe, head of World Athletics.
Could Seb Coe have told Josh Kerr to throw the race to Nuguse?
Business. Money.
I found it very strange that the World Champion would lose to a guy that didn't even medal.
This smells.
