Of the dozens of YT channels I've followed over the years, the only two that have consistently leveled up as athletes are the Aussies Matt Hanson and Adam Fogg.
This March 26, 2024, post stands out: "I can't wait to go buy running shoes again someday.... man that's going to be fun to pick out what I want to train/race in.... someday..... but today is not that day."
I will still watch his content because it is easily digestible (just like BPN Go Gels - Yum!), but the "sponsored athlete" 2:38 marathoner thing is a little hard to take.
Part of Floberg's appeal was that he was one of the guys with a long-time sub 3:00 goal that kept improving after breaking 3:00 by training consistently and a little harder/longer each cycle. (If I remember correctly, Kofuzi beat him to sub-3:00).
tribulations? Are you kidding me? shoetubers, but especially demoor, have 2700+ videos of evergreen content making ca$h money for him while he sleeps! Absolutely no trials for demoor, or any remorse for that guy.
I'm always curious about this. I recently saw an IG reel where some guy shows that for a YouTube video he made that got 10M views he got just about $100k from YouTube running ads on it. Obviously there can be additional sponsorships on videos outside of running ads but I assume those are one time payments for the ~2 minutes of the video where they thank Factor/AG1/BetterHelp or Raid Shadow Legends. So when a channels new content isn't doing the numbers, I'm not sure how much they can make on the "residuals" from their old stuff.
Also, do people really go back and watch old shoetuber videos? I can't imagine people are nostalgic to see what Kofuzi had to say about the Asics Novablast 2 again. Unless they're getting old models off ebay or maybe want a comparison to the new version or something but I've got to think that's in the vast majority of their subscribers.
ad on an old video makes just as much as an ad on a new video. so long as the channel is live the ca$h streams in night and day for the shoetubers, esp the ones with thousands of videos. and remember when yt started putting ads in the middle of videos?? Lots of those runners doubled their revenue overnight. so yes, demoor and all making money on our clicks and backs
Yep.. I’ve watched him sporadically in the past but have tuned into his London series these last couple of months while he’s been sick. It’s been so obvious that he just needs to take a couple of weeks fully off and recover, yet he keeps pushing with workouts and ‘moderate’ long runs when he’s clearly not well.
Yeah this. The editing and journey got me curious at first, but there was always somethingg about his personality that felt 'hollow'? Something about his tone or demeanor? No way I could imagine myself grabbing a beer with him. Perhaps the excessively uber-manicured aesthetic of everything - clothes, home/gym, camera/lighting. I get it - he's a photographer so this is his shtick. No disrespect, but this line of work just doesn't resonate with the group of 30something midwest family guys I run with. Where's the value? Not surprised that there's a tone shift after the sponsorship - he's self-employed and this is career and self-branding stuff. Youtube 'filmmaking' of this type has been pushed to its limits and is a circlejerk at this point - he knows it himself.
I'd rather watch a guy mixing his own bottles of table sugar, salt, and lemon juice at 4:30a before his kids wake up and filming it on an an iphone with a 5 minute chit chat about the last week of training.
The SweatElite channel isn't in that runtuber mold, but I would like to talk briefly about it.
Am I the only one who doesn't understand their success? It's 130K channel that got it's subscribers in a relatively swift manner for a running channel. I can understand the novelty of watching how elites train, but that wears off quick (for me). The scenery runs in the mountains and countryside were good, no talking just running and watching them stride. Then after the workouts some banter and that's it. Than they kinda switched to much more boring style of only recording track sessions with constant questions about the workouts - you know boring stuff. No chemistry, no fun, no jokes, no beautiful shots, not even wide shots of the runners, they shoot them up close and you can see their legs moving. And they keep climbing sub numbers? People wanna watch this? Only good videos were the Matt Fox preparing for marathon, but after multiple fails and subpar performances this isn't interesting to watch because you know the guy won't deliver and it's all for nothing. Am I weird?
The SweatElite channel isn't in that runtuber mold, but I would like to talk briefly about it.
Am I the only one who doesn't understand their success? It's 130K channel that got it's subscribers in a relatively swift manner for a running channel. I can understand the novelty of watching how elites train, but that wears off quick (for me). The scenery runs in the mountains and countryside were good, no talking just running and watching them stride. Then after the workouts some banter and that's it. Than they kinda switched to much more boring style of only recording track sessions with constant questions about the workouts - you know boring stuff. No chemistry, no fun, no jokes, no beautiful shots, not even wide shots of the runners, they shoot them up close and you can see their legs moving. And they keep climbing sub numbers? People wanna watch this? Only good videos were the Matt Fox preparing for marathon, but after multiple fails and subpar performances this isn't interesting to watch because you know the guy won't deliver and it's all for nothing. Am I weird?
You're not the only one. It's a total snooze fest and has subs, views. Some athletes interviewed are definitely not enthused to being asked some of the banal or leading questions which they are asked.
I imagine the people who watch SweatyElite are also those in the algorithm pushing the dumpster that is Total Running Productions that has 600k+ subs. His voice and inflection are cringe. The strange eulogizing of runners and performances is bizzare af. The amount of garbage fluff talk added in those videos is criminal.
You're not the only one. It's a total snooze fest and has subs, views. Some athletes interviewed are definitely not enthused to being asked some of the banal or leading questions which they are asked.
I imagine the people who watch SweatyElite are also those in the algorithm pushing the dumpster that is Total Running Productions that has 600k+ subs. His voice and inflection are cringe. The strange eulogizing of runners and performances is bizzare af. The amount of garbage fluff talk added in those videos is criminal.
Sweat Elite had some good athletes featured early on and I subscribed assuming they might become something like classic FloTrack (or what Track All-Access is now). Unfortunately, it's been mostly Matt Fox posting his training and a few randoms but I still haven't unsubscribed. I'll watch if there's an athlete I'm interested in, like Cooper and Cole recently.
As for Total Running, I agree that he's the WatchMojo of running youtube but I'll also give him credit that he cranks out content very quickly after a race. There have been times where I've missed Jakob racing and within like 10 minutes of the race I can watch it on TRP channel plus I get to hear how "Jakob Ingebrigtsen just did something we thought was impossible!" He strikes while the iron is hot and uses typical YouTube hyperbole to drive thumbnails into clicks.
The SweatElite channel isn't in that runtuber mold, but I would like to talk briefly about it.
Am I the only one who doesn't understand their success? It's 130K channel that got it's subscribers in a relatively swift manner for a running channel. I can understand the novelty of watching how elites train, but that wears off quick (for me). The scenery runs in the mountains and countryside were good, no talking just running and watching them stride. Then after the workouts some banter and that's it. Than they kinda switched to much more boring style of only recording track sessions with constant questions about the workouts - you know boring stuff. No chemistry, no fun, no jokes, no beautiful shots, not even wide shots of the runners, they shoot them up close and you can see their legs moving. And they keep climbing sub numbers? People wanna watch this? Only good videos were the Matt Fox preparing for marathon, but after multiple fails and subpar performances this isn't interesting to watch because you know the guy won't deliver and it's all for nothing. Am I weird?
His new marathon series seems interesting to be fair. Seems to be taking a pretty unique approach to marathon training by going back to focussing on middle distance training before a marathon block. We'll see if it gets him his <2:20
They definitely had a period where they had little to no interesting athletes on the channel but they've had some interesting athletes the last month or two.
Looks like FODRunner is experiencing major burnout from overtraining for the past year. Blaming it on everything other than hitting a 70% hard 30% easy split every single week
I generally enjoy FODRunner's videos--I much prefer the UK-based running YouTubers as they focus more on training than influencing--but the past few weeks on the channel have been hard to watch; poor guy has totally trashed himself and is in denial about it. I know this because I've been there myself.
Looks like FODRunner is experiencing major burnout from overtraining for the past year. Blaming it on everything other than hitting a 70% hard 30% easy split every single week
I generally enjoy FODRunner's videos--I much prefer the UK-based running YouTubers as they focus more on training than influencing--but the past few weeks on the channel have been hard to watch; poor guy has totally trashed himself and is in denial about it. I know this because I've been there myself.
I wonder how many gains fod runner can have at his age in the marathon. I imagine it’s marginal gains. Not worth becoming exhausted for the rest of your time for.
I generally enjoy FODRunner's videos--I much prefer the UK-based running YouTubers as they focus more on training than influencing--but the past few weeks on the channel have been hard to watch; poor guy has totally trashed himself and is in denial about it. I know this because I've been there myself.
I wonder how many gains fod runner can have at his age in the marathon. I imagine it’s marginal gains. Not worth becoming exhausted for the rest of your time for.
Tbh I don't think the age is a problem. He's only 35-36 and his PB is like 2:40 right? There are a lot of guys much older running much faster. If we take the age away, the main problem here is that his training is really garbage.
It's tough to see because he seems nice, but he is hitting way too much stuff in hard/moderate. Moderate zone for him is not totally aerobic either, so when you run every single long run at a borderline aerobic it's just really pointless for building fitness. He is doing 3 sessions a week as well at a mix of threshold/LT2, but when you pile all the additional 'moderate' mileage on top it's a total nightmare of a training plan. If you go through his training you will see just how badly he is running himself to the ground. No wonder he got ill, but even if he didn't get ill I would be extremely surprised if he didn't blow up and run like 2:45. Super dangerous position to be in as well when all the youtube comments from slow hobbyjoggers are gaslighting him by saying how well he is doing. I don't think the guy will even learn though, so I'll just sit here and rant about it instead.