The running shoes we all own are all designed to maximize air flow which is particularly good during the hot summer months.
But in the winter, that same ventilation lets in the cold air and sock-drenching puddle-slush splashes.
Is it asking too much for a pair of trainers that greatly reduces or seals-off this air flow for use in colder, wetter, slushier conditions..?
A lot of us cycle through a new pair of shoes every 6-8 weeks - it's not like we'd be stuck with a winterized pair for the rest of the year when temps get warm.
Seems like running shoe companies are leaving money on the floor not being a first-mover in this space. New Balance, Adidas, Saucony - contact me if you'd like consulting input on this project.
-Krispy