It seems like the only time the world record is put under pressure is at world championship events where all athletes are from the same country. Could a shoe company (I'm thinking New Balance) go after the world record with its athletes?
NB has on its roster:
Femke Bol, Sydney McLaughlin, Kendall Ellis, Gabby Thomas, amongst others I'm unaware of.
Nike could probably put together a solid team as well with Stephanie-Ann Mcpherson, Dalilah, Talitha Diggs