I count myself as a track fan, but I've been happy enough just watching the highlights on youtube (NBC Sports) for now. Haven't felt the need to watch all the prelims this time around. Haven't even re-signed up for Peacock yet, though it's only $4.99 for a month. Do I really want to watch the first 23 laps of the 10000s? If I had caught it live maybe, but after already seeing the highlights, it doesn't make sense to go back to watch that stuff on Peacock. More interested in the Tour de France at the moment.
Kind of a throwaway post, but I get what you are saying. Not even worried about track's popularity at this point. WA and USATF appear to have no interest in increasing interest, and I can't do anything about that as a LR poster.