The company I work for started to offer a 401k program October of last year. I remember last year, the rep from the 401k provider kept trying to recommend the target date funds. The program itself even defaulted to a target date fund unless you logged into your account and explicitly changed the allocations.
Long story short, I went 100% into an S&P 500 index fund. When I did that, the website I was using was giving me all kinds of warnings like "whoa, this is ultra-risky. Consider one of the target funds." blah blah blah. Am I dumb or am I missing something?