kmkom wrote:
The advent of technology and to a lesser extant obesity has driven down the respect of running and pedestrianism. 150 years ago it was all the rave. Gambling, and front page news. In another 150 years running will be obsolete.
Track exploded in popularity in the 40's and 50's when people could watch news clips of races and world records.
The 60's and 70's and early 80's were even more popular, and in the UK, even guys who never won global championships such as Roger Black were household names.
The reality is that athletics popularity declined almost the exact moment that Africans started to dominate from 1987. The clear doping and enhanced performances of the 90's almost killed it as a major sport.
Things are changing now, and tech is actually helping, from super shoes making EPO WRs breakable again, to Strava and social media fuelling a participation boom.
Athletics is a unique sport in that the different 'disciplines' are almost different sports. In fact field events and track ARE different sports entirely, and really so is sprinting and distance running. You can have zero interest in shot putt as a distance running fan and have to sit through watching field events while waiting for the 5000m to come on. There's no easy solution to that, except being ruthless and making at least Diamond League events track only.
However, track is horribly marketed. It must be the only sport in the world in which few if any of the stars have nicknames.