Every Nike sponsored athlete I follow has posted about it being #nikeairmaxday and them wearing the shoes. Obviously this is a marketing ploy by Nike, but what I'm trying to figure out is this the first time they've done this? I can't remember a #nikeairmaxday any of the past years.
https://www.instagram.com/p/CM5vsAlBVyG/?igshid=1ipqy7t3box9s
https://www.instagram.com/p/CM5e5a6DZLS/?igshid=h67u1jdve8rp
https://www.instagram.com/p/CM5bIHsBBq2/?igshid=1ciiibvfjhqzy