This is Boulder. You show up to trailheads and tracks and expect to see Olympic athletes, models, Instagram influencers and the like doing photo shoots as well as hobby vloggers taking selfies etc. all over the place every day.
Lots of "trust fund" athletes here as well.
I've been on the youtube making vids for over 12 years now (Rojo should know I started in college at Cornell!). The dynamic has certainly changed over the last decade. I think its cool to see. Viewership has changed, video quality and the nature of the "VLOG" and other aspects of social media (Instagram to Tik-Tok) has changed the game. I'm like the "old guy" now with my iPhone 7 and rough (somewhat boring) edits. But I do mostly solo stuff, Training Talks in my living room, and #AnySurfaceAnyDistance . A lot different from the team dynamic where more characters are involved and the NCAA cross country /track vibe (which I think is probably more interesting for most). Long runs on Mags, group track workouts etc.
As someone who does all the editing (admitingly rather poorly) and most of my "solo shooting" on also on a Cannon T5i (Rebel SLR) and a GoPro Hero 6 it's made me want to step up my game though.
These guys are showing up with Cannon 5Ds and Sony A7s shooting with nice lenses and then getting good at thumbnail imagery as well as editing and other graphics on multi-weekly upload basis. Some guys are uploading videos every single day. That takes a pretty serious commitment and quite a bit of time! We're not all Casey Neistats here.
I respect guys like Spencer (athlete special) trying to make it as a post-collegiate and I generally like his content. Doing a "collab" with him was a no brainer and a lot of fun. I know how hard it is for a track/road guy to "make it"...especially nowadays with the competitive level even higher and people trying to get sponsors. It's tough out there (granted when I was just out of college I was working 20-30 hours a week in a shoe store still).