I would argue that NB has THE cool factor. They are old school.
NB has quietly become the brand for most of the coolest and most talented athletes in T&F. Sydney, Gabby, Femke, young Quincy Wilson, St. Pierre - just to name a few. Not to mention they sponsor the top (and in my opinion best) running podcasts Citius Mag and Allie on the Run. They are quality over quantity, and they have become the cool kids table. They have made some seriously huge scores, and Parker may be the biggest one yet. Girls and young women across the country will want whatever she is modeling. Scoring her will definitely go a long way to making NB THE brand.
Nikki Hiltz has talked about how training with 5000 runners like Ellie Henes has benefitted their 1500 performances. In that same logic, I think Parker thrown into this team is for all of their benefit. I am curious to see how fast Parker will be after doing track workouts with the fastest 1500m runner in the country. I have a feeling anyone who has said she cannot and never will be able to effectively kick will be proven as wrong as those of us who said she made a huge mistake using her dad as her agent (guilty, and standing corrected!) I am excited for indoors now to catch the first glimpse of the results of her being in this training group. Coogan is a great coach, and it sounds like he has respect for her training and what she has done with that and will manage all of that smartly. I am so happy for her!