There are people on here that not only dislike his online actions and content but also dislike him irl.
Exactly what 'SoAmazing" wrote. Spot on.
He's probably a great coach to Allie O. and his other elite stable of athletes with a large social media presence who can help promote him more. Also people in charge of his sponsorship deals like The Feed and any rando that he might high-five or tell that they are "So Awesome" and "So Amazing" on the trail or at an event. He tells everyone they are "The Best."
It's all the other athletes that he and Megan "coach" that they essentially con. And all the general humblebrags and manipulation of reality that the Roches project to the masses for more attention and power that is the issue.
The Roches are very high IQ people and talented athletes no doubt. But they are tricking a lot of gullible people in multiple ways. A lot of similarities to cult leaders imo.
The sad thing is they certainly don't need the money even.