Maybe I’m old fashioned but why are we rewarding sh*t running?? He’s not talented. He’s a fast walker. What was the last serious running event he did? Any majors gets invited to do he does ‘for fun’. If anyone can arrange for me to have a chat with him I would love to ask him a few questions. How can you not get faster when you don’t have a 9-5 job? Flog
good authority that the contract well exceeds the £100k/year she earned at ON, that’s direct word from a brand employee
your source is deluded
her running talent is worth free kit, maybe a retainer for 5k or so if the company have excess budget. the influencing side would be worth more but would likely go to a heavy poster and usually someone attractive
even pros arent on 100k contracts. UK wise, you would be looking at Hodgkinson and Bell would be over that figure, perhaps Asher-Smith. the rest will be well below, McColgan - 50-60k perhaps but shes never going to win anything so theres no real reason to funds Brits to finish 10mins behond the winner of the London marathon
You are so, so wrong here I'm afraid. You've got to stop thinking of these people as athletes and view them for what they are: influencers.
The going rate for an instagram post for a 325k+ follower account is maybe £5k. Double that for high engagement reels (which is almost exclusively what Phily deals in). Same again for a brand focused YouTube video to a 200k follower channel.
Do you think Lulu will get 10 reels worth of content out Phily in a year? Of course they will. She'll be on well over 100k. It's a no brainer.
For comparison, by all reports in the London runfluencer world, Jonny Davies is on £100k with Lulu and he has nothing like Phily's reach, particularly with women.
It's an awful, brutal reality, but the brands (outside of maybe SOAR) simply do not give a s**t about Cottage guys with private instagram accounts who have run 13 high for the 5k. They won't sell anything.
Alfie Manthorpe literally the only one of those 'nearly there' guys who actually gets how the world currently works and is leaning into it...
Don’t get people going on old Flobergs latest shtick. It’s right out of the Matt Choi playbook of needing people to stop hating you by telling people that you love supporting others and then showing a slow mo montage of only you cheering for other people….almost like it was all a ploy just for the channel. Loser
It's an awful, brutal reality, but the brands (outside of maybe SOAR) simply do not give a s**t about Cottage guys with private instagram accounts who have run 13 high for the 5k. They won't sell anything.
Alfie Manthorpe literally the only one of those 'nearly there' guys who actually gets how the world currently works and is leaning into it...
lots of people "get it" but "content creation" takes time and energy and if you are training hard while working it is understandable to not really see the self promotion as being a sensible thing to bother with.
fair play to alfie manthorpe for going all in on his running and making it happen. i came out of the juniors with similar bang average pbs and it's bloody impressive and audacious that he's got himself to 27:40, 61min half but the idea of waking up in his shoes as a back of the pack pro runner and jobbing "content" man makes me feel anxious rather than envious
It's an awful, brutal reality, but the brands (outside of maybe SOAR) simply do not give a s**t about Cottage guys with private instagram accounts who have run 13 high for the 5k. They won't sell anything.
Alfie Manthorpe literally the only one of those 'nearly there' guys who actually gets how the world currently works and is leaning into it...
lots of people "get it" but "content creation" takes time and energy and if you are training hard while working it is understandable to not really see the self promotion as being a sensible thing to bother with.
I feel you, and I hate that it's like this. But it's worth 'bothering' with if you want to run full time. I think training at an elite level, doing genuinely good content and working a full time job is the impossible juggling act - one thing has to give.
If you just want running to remain the thing that you do obsessively in your spare time outside of your actual career, then sure, the self-promotion isn't worth the bother.
But if you want to run full time and you're not a generational talent, then content is the way.
Don’t get people going on old Flobergs latest shtick. It’s right out of the Matt Choi playbook of needing people to stop hating you by telling people that you love supporting others and then showing a slow mo montage of only you cheering for other people….almost like it was all a ploy just for the channel. Loser
I hope Sabriah gets to the point where she's faster than him.
A few posts about womens elites has alot misogyny running through it.
They're absolute stars, massively followed by core populous of runners, and business wise worth every cent of sponsorship money.
Innes Fitzegerald being applauded for not showing off in social media in the same way. Blghhh, what do want women to be seen and not heard, not be so loud, show some lady like humility. Its 2026......
I'm not a Philly fan, but my god, she does alot of good inspiring alot of people (including a large cohort of young women) and addressing eating disorders/weight head on. The sports all better for her.
This thread doesn't have to lovey dovey all the time. But let's acknowledge there's a significant power imbalance between men and women, and what might be "tolerable" slight on Nick Bester, is a douche punching down said about Anya. I'm sure Andrew Tate lovers will call me sexist, but it's just acknowledging hundreds of years of patriarchy, especially in running.
There's a woman named runningcoachmegan who's not quite as fast as Philly or other elite women (she didn't run in HS or college) and has 3 kids--she's able to run 2:5x low in her mid-40s. She's also the run who ran 12 marathons in 12 months in '24 (about 3500 miles a year) and once ran 3 marathons in a week in '25. She is humble about her ability but has some talent--never is hurt. She says she's not a good runner but she is.
lots of people "get it" but "content creation" takes time and energy and if you are training hard while working it is understandable to not really see the self promotion as being a sensible thing to bother with.
I feel you, and I hate that it's like this. But it's worth 'bothering' with if you want to run full time. I think training at an elite level, doing genuinely good content and working a full time job is the impossible juggling act - one thing has to give.
If you just want running to remain the thing that you do obsessively in your spare time outside of your actual career, then sure, the self-promotion isn't worth the bother.
But if you want to run full time and you're not a generational talent, then content is the way.
This is true but there are moms in the 2:40-3:00 range (sub-elite) that are doing all this while raising kids--I respect them, I don't know how they do it. If you're single and devoted you should at least hit those times (and find ways to stay healthy, at least for both genders).
lots of people "get it" but "content creation" takes time and energy and if you are training hard while working it is understandable to not really see the self promotion as being a sensible thing to bother with.
I feel you, and I hate that it's like this. But it's worth 'bothering' with if you want to run full time. I think training at an elite level, doing genuinely good content and working a full time job is the impossible juggling act - one thing has to give.
If you just want running to remain the thing that you do obsessively in your spare time outside of your actual career, then sure, the self-promotion isn't worth the bother.
But if you want to run full time and you're not a generational talent, then content is the way.
If you're making money through content creation then youre not a full time runner. You've just got a job in marketing and do running as a hobby.
Actual professional runners - who can make £50k / $150K purely off race appearance and winning fees, are few and far between
The Cottage guys are way closer to actual professionalism than shoetubers
I still think it’s sad that Scullion has basically packed it in to become a clothes salesman. To think he went from being a pro to copying Ben Parkes, but not doing it as well.
Are Keely and Jakob YouTubers? What about Sesemann and Yee? Are they looking at the likes of Fenton and thinking ‘I need to get in on that as a side hustle’?
I still think it’s sad that Scullion has basically packed it in to become a clothes salesman. To think he went from being a pro to copying Ben Parkes, but not doing it as well.
Are Keely and Jakob YouTubers? What about Sesemann and Yee? Are they looking at the likes of Fenton and thinking ‘I need to get in on that as a side hustle’?
Scullion being a pro pathed the way for his post running career, though. No one would have given a toss about his mental health journey or coaching platform if he hadn’t weighed in the whole ‘comeback to 2:09’ storyline, which is bloody impressive nonetheless.
Yee, I think is probably looking to increase his brand in triathlon to become on par with his Olympic champion status, look at Lucy Charles Barclay who has nailed her off the start line brand awareness.
Sesemann is slightly different, I’d predict he’s doing the YouTube to become more attractive if a prospect to current sponsors at the point of renewal or new ones. Not a bad move at his age and point of his career.
I still think it’s sad that Scullion has basically packed it in to become a clothes salesman. To think he went from being a pro to copying Ben Parkes, but not doing it as well.
Are Keely and Jakob YouTubers? What about Sesemann and Yee? Are they looking at the likes of Fenton and thinking ‘I need to get in on that as a side hustle’?
You’ve cited four athletes that have all started pumping out more content in the last year, despite three of them being olympic champions.
For Phil in particular, he’s obviously never going to win a major or global title, so yes, he’s absolutely sees the writing on the wall: grinding hard in silence to run 2:07 won’t cut it when he’s next up for renewal if he wants a generous contract offer. He’s very consciously increasing his profile via YouTube so he has more bargaining power in his next brand deal.
her running talent is worth free kit, maybe a retainer for 5k or so if the company have excess budget. the influencing side would be worth more but would likely go to a heavy poster and usually someone attractive
even pros arent on 100k contracts. UK wise, you would be looking at Hodgkinson and Bell would be over that figure, perhaps Asher-Smith. the rest will be well below, McColgan - 50-60k perhaps but shes never going to win anything so theres no real reason to funds Brits to finish 10mins behond the winner of the London marathon
i've no idea about lululemon and i'm very much aware that the majority of british internationals are earning sweet fa. that said, the athletes deemed worthy of a contract are being paid a reasonable amount.
if nike had tried to reduce dina asher-smith's salary to less than 100k, she would be wearing puma. well known, well liked, individual world champs winner with nine global medals and six european golds.
does this sound like someone nike will be paying less than georgia bell:
wiki wrote:
Asher-Smith has modelled for Louis Vuitton, Valentino and Off-White, and in 2019 had a Barbie created in her likeness.[14] The same year, she made a cameo appearance in the music video for the single "Black" by Dave.[14]
In April 2021, Asher-Smith’s article ‘Think racism hasn't affected me? It's there almost every day’ won the AIPS (International Sports Press Association) Sports Media Award for Best Column of 2020. Asher-Smith described the unexpected award as her “first gold medal for writing”[94][95]
In 2018, she was awarded an honorary doctorate from Canterbury Christ Church University,[96] and in 2021, an honorary doctorate from the University of Kent.[14] She also received an honorary doctorate from the University of Exeter in 2022.[97] She was made an MBE for contribution to athletics in the 2025 New Year Honours.[98]
Dina's a washed athlete over-taken by Amy Hunt and reliant on relays medals to make money. struggles to get into finals these days but shes had a good career. shes in decline though so her earning power is decreasing since she benefited from a weak field and won the world champs. anyone getting an MBE, is on the cusp of retirement
serious wake up call coming for you when you see what they actually earn. Phoebe gill signed for more than 300k with Puma. there is money is running it just doesn’t go to everyone
where on earth do you pull up figures like this? 300k may be over 6 years but dont go round posting total BS like that.
she had 2 good races, made the olympics and didnt run as well as expected
since then, she hasnt raced. broken by the pressure and multiple stress fractures. now shes at uni posting pics of her on the lash. a tragic case of a girl pushed to hard to young and not mentally capable of handling the attention. shes now a million miles away from a startline yet alone backing up the brief flickers of talent she once showed
no ones giving 300k to someone who is effectively retired until further notice