The Trials and Tribulations of Running YouTubers

To be fair to him, he does mention this in his instagram - including the reason for DQ and that it’s a lesson learnt.

Feels like genuine naivety so fairly forgivable, I’m more surprised the Inter Service XC officials enforced it!

Nico Felch dnf’s on Sunday but here we are on Wednesday seeing him do another reel on all the grocery’s he’s buying. Pitty he can’t buy some grit and fight. How is this a career? Men used to go to war! :D

I hope we have all had time to digest the absolute cinema that was the Nick OPEN MASTERS CHAMPION Besters latest vid where he recounts the long hard journey he took to reach the pinnacle of our sport

Yes I came for the video and stayed for his new boomshakala socks. Just ordered 7 pairs

Lets go

Maybe, although the added context of this being his second DQ for wearing headphones against race rules within a few weeks of each other makes the naivety point somewhat less clear to me. Fool me once and all that... I might start trading race rules more closely if it has happened to me unexpectedly recently.

Does make me wonder what the fastest runner wearing headphones is, like you don't see many sub 70 guys wearing them - has anyone out there got anyone faster racing in headphones? Is there some super strictly enforced contract he has? Is he absolutely dependent on a metronome for his cadence?

Some people either cannot be alone with their thoughts or simply have no thoughts at all and need music

Bester's Masters video, "it's just like the Olympics but for Masters". What a complete and utter wazzock.

For those outside the UK, Sports Direct is a sportswear outlet with a terrible reputation and borderline scam practices, ran by a fat f*ck who used to own Newcastle United.

May I add Sports Direct have been repeatedly accused of using third world sweat shops a long documented history of extremely poor labour conditions. There is case in the UK where a woman where a woman gave birth at work and insisted on carrying on working, fearing her job.

I don't know what's worse Fenton taking money from this scum bag company or Bester taking UAE money tainted with horrific human rights abuses.

Sorry to piss on the bonfire, but it won’t be for a quid. I heard that Pro Direct only had him on 20k base which is pretty piss poor in the market for exclusivity, Sports Direct have pretty decent budget so likely offered too much to turn down, my guess would be circa 40k on the low end plus affiliate commission, they have access to all the latest gear too whilst it may look like it’s a car boot sale retailer (which it is partially), he won’t have an issue with product since their rebrand a couple of years ago.

Fenton thinks he can challenge the elites. Where’s Callum Elson when you need him to put him back in his place.

All the lactic strips in the world ain’t going to make him an elite

Let’s not forget nepo and brainless baby Tommy Trees works with sports direct too. The comment saying Fenton would shag a midget for a quid honestly sent me and is the best comment I’ve seen this year. Fenton and Trees will be modelling a gym shark super shoe in no time

Huge. The UK's no.1. Follow that Gibbo.

Just watched this, probably his funniest video yet although maybe that Ethiopian marathon one was funnier. He must be totally incapable of feeling embarrassment, you almost have to respect the total lack of self awareness

That race is a f*cking joke!

I used to see this kid all time and wondered what happened. He was the prototypical running influencer for me. Seemed to be a generically fit, young guy who took up running, found he could do decent marathons and then decided that was his content niche and he was now an expert at it. There's a great Goran Winbald video where he goes over one of Nico's videos on running form and points out frame by frame how the kid can't follow his own "expert" advice.

Also the other day I saw a reel from Floberg of him just ahead of Truett in the Austin marathon. I'm honestly not too familiar with Mr. Berg outside of this thread but it was funny to see two titans of the thread on the same screen. Truett with the sandbagging jeans and everyone in the comments assuring both they're in supreme shape despite results to the contrary.

People who think calling a guy named Felton "Fenton" is such a funny joke they have to repeat it a hundred times shouldn't lecture anyone about humor (fixed the spelling for you).