Callum was absolutely right to question his relationship with exercise and running.
I don’t know Fenton personally but I get the impression he lives, breathes and sleeps running and not much else. I haven’t seen any evidence of any other interests or hobbies in his content.
I mean the Zwift bike taking up his living room says it all. Normal life pushed out the way for his exercise addiction…
Callum Goddard has no business to be giving out running advice or even publish about it. Bang average runner who unfortunately has got a bit of confidence now Runna have chucked a discount code at him. He won’t make it to London mara, he’s gone.
Mary McCarthy has done herself in too. Check her recent workouts in Sydney, now she’s injured. Could have told you that.
Philly Bowden is gold though and I truly hope she sorts a sponsorship out.
Jonny Davies is out here preaching to people to sacrifice everything and embrace the grind. Yet he doesn’t work a normal job and is merely posting bang average runs for a living. What’s his next challenge? Crawling the canals?
Anya Cullijg just promotes products she doesn’t use. Apparently she isn’t so popular in the running scene anymore, probably a result of working closely with Ben Parker. He could be the most annoying runfluencer
Anya Cullijg just promotes products she doesn’t use. Apparently she isn’t so popular in the running scene anymore, probably a result of working closely with Ben Parker. He could be the most annoying runfluencer
Enjoyed her "what if we start training to her potential" reel. Complete with footage of her jogging around the elite start at London because she didn't take the opportunity seriously.
The only thing she takes seriously is the opportunity for self promotion, neither her coaching or her athletics career are being taken seriously. She'll still turn out a decent run at marathons, but she just doesn't seem to care about truly performing to her potential. Which I do think is a genuine shame - a mid to high 2:20s runner is no joke for British females. Don't think she has the same latent talent in coaching so my condolences to anyone who's paying for runna on that off chance
Meg is just as dumb as Thomas, if not dumber. She's a ditzy redhead (tries to be a blonde). She yells into the mic every podcast "WHAT DO YOU MEAN" in that awkward cringy tone because she tries so hard to come off as a cool-tough-girl and she definitely is not. She has so many excuses before she even runs a race - always getting a cold, "all that work travel", didn't have any set goals. She wants an OTQ but she can't even strength-train cause she "works too much"...she seems to have plenty of time to watch Love Island and drink tequila. She hasn't broke 2:50 for the marathon in 2 years and keeps repeating the same marathon plan over and over and over. Why not try a speed block? She can't even break 80mins in the half-marathon. Her and Thomas just keep using Kastor as their coach because they think it makes them cool. They are so cringe.
appreciate I'm retreading some ground of a couple recent posts but idk what's happening at the moment; imo the running-influencer space is surely starting to buckle under it's own weight and we're seeing that in how ridiculous some of the content ideas are getting
Bester raced a XC (for content) really poorly, the day after a 40K workout-day and has now just gone to Iten. Tokyo Marathon is 6 weeks from yesterday. Ben Felton has skipped straight over 2:20 and claimed he thinks he'll run a 5min PB this year in the Marathon, for a 2:18. He did just run 30:06. Not sure infinite cycling will get him a 2:18 though. Calum Godard was injured before his Marathon build even began, is giving ITB advice despite not knowing anything about it himself. Also just invited two [self branded slow runners] influencers onto his podcast, for some of the most mis-informed running conversation you'll ever hear in your life. Philly Bowden is still holding off announcing her new sponsor, took yet another ‘week off social media’ which was followed by a massive deluge of posts + has re-injured her knee Jonny Davies is prepping for another ultra trained by nepo baby Tommy Trees and preaching to people how they need be willing to train hard, yet again avoids any kind of workouts, and when he does occasionally do them, they are barely above his easy pace Truett thinks he can run an OTQ. Less said about this the better. RTJ had some health scare over Xmas but is already at 240km+/weeks and said in his most recent video that apparently the Doctor OK'd him to go for 300K+? Cole Gibbons' last 2 weeks were 218km and 248km, which I dont believe his Coach, elite athlete Ben Connor is setting him. We all know where this will lead. Hugo Fry ran sub30 recently and acted/posted as if people were saying he couldnt do it or that we would be surprised he did it.....when he’s a 2:17 Marathoner… Yaseen keeps posting and deleting videos. Seems to be streaming more now, idk what’s going on with him. Seems to be having a rough time, but by all accounts his workouts seem to be going well (per IG posts) Harderst Geezer claims he's going for 2:30 at London Marathon. Current 5K 'PB' is ~17:30 Spencer Brown just raced an indoor altitude 3000m which he himself admitted was probably only worth an 8:27 at sea level. His last video was him yet again recapping his school career - is this the only source of content for his channel now?
I just dont understand where this all ends? Does the running influencer space die out from being too saturated, or does literally everyone continue to cram in with uninformed muck?
How it ends is people get burned out. They stop making videos. Some of them move onto other things. Others figure out that the massive amount of content they've uploaded is basically a passive income stream and retire. (Some YouTubers make into the seven figures, although I think almost all running channels don't; but some of the bigger creators, Kofuzi, Bowden, etc, are probably making low to mid six figures off of brand deals, so the passive income doesn't need to be much of they have a million or two saved up). As new space is filled when people slow down or quit, the algorithm recommends new running content. So somebody like Aubrey (who I can't stand), or the small creator he rants about for no reason (Jason Jogs), becomes the new Seth or the new Kofuzi.
Kofuzi has revealed that he earned $50,000 in 2025 from YouTube revenue. His data show that he had a total of 10.1M views for the calendar year. This equates to $5 per 1,000 views which holds true to the standard that most YouTubers reference in their “how much I get paid” videos.
Hopefully his brand deals net him $100K annually for now but I do not think brand deals are sustainable for him for the next 15-20 years. I can see him eventually moving back to a standard career and doing YouTube as a hobby.
Meg is just as dumb as Thomas, if not dumber. She's a ditzy redhead (tries to be a blonde). She yells into the mic every podcast "WHAT DO YOU MEAN" in that awkward cringy tone because she tries so hard to come off as a cool-tough-girl and she definitely is not. She has so many excuses before she even runs a race - always getting a cold, "all that work travel", didn't have any set goals. She wants an OTQ but she can't even strength-train cause she "works too much"...she seems to have plenty of time to watch Love Island and drink tequila. She hasn't broke 2:50 for the marathon in 2 years and keeps repeating the same marathon plan over and over and over. Why not try a speed block? She can't even break 80mins in the half-marathon. Her and Thomas just keep using Kastor as their coach because they think it makes them cool. They are so cringe.
I saw this video she posted and it made me laugh. She runs about 6 marathons a year with Runna. Still mad how Bester paced her to get her PB and gave her special treatment at best athletics whilst everyone else was being ripped off paying £100 a month for the same cut and paste programmes. She then ditches Bester for Parker’s cult. Even worse seeing her promote the runna workouts when she doesn’t even use them. That’s the problem, half the ambassadors don’t use them but here they are promoting them.
Kofuzi has revealed that he earned $50,000 in 2025 from YouTube revenue. His data show that he had a total of 10.1M views for the calendar year. This equates to $5 per 1,000 views which holds true to the standard that most YouTubers reference in their “how much I get paid” videos.
Hopefully his brand deals net him $100K annually for now but I do not think brand deals are sustainable for him for the next 15-20 years. I can see him eventually moving back to a standard career and doing YouTube as a hobby.
That isn't quite enough to live on, so conclusion must be that he is living of endorsement and can't really be trusted as a reviewer.
Anya Cullijg just promotes products she doesn’t use. Apparently she isn’t so popular in the running scene anymore, probably a result of working closely with Ben Parker. He could be the most annoying runfluencer
Enjoyed her "what if we start training to her potential" reel. Complete with footage of her jogging around the elite start at London because she didn't take the opportunity seriously.
The only thing she takes seriously is the opportunity for self promotion, neither her coaching or her athletics career are being taken seriously. She'll still turn out a decent run at marathons, but she just doesn't seem to care about truly performing to her potential. Which I do think is a genuine shame - a mid to high 2:20s runner is no joke for British females. Don't think she has the same latent talent in coaching so my condolences to anyone who's paying for runna on that off chance
I can't imagine Anya is disliked. In the Battersea dumb club scene, she's loved. I was racing the Battersea Half and she was there, and she had a local‑legend‑type presence.
Aspects of her message are good (e.g., she's not rake thin). She has a great story appealing to the masses; I can see why useless brands trying to “re‑claim running as a trendy run‑club sport” use her.
Her running story is largely complete, and when she can travel the world for free, I don't see why she would sacrifice this to lock in and get high 2:20s; she'd probably make less money if she did this! She went from overweight coach to running for England -- people don't know that its a somewhat of a token vest.
However, I find this is offset by her shilling products she'd never use and her Runna association. All she seems to do now is take those gurning, above‑the‑head (Gen‑Z) selfies. I do wonder how long the story will resinate with brands!
Fenton claiming he uses kaizen mainly to guide his training while shilling as usual, today posts he’s still coached by smangs. I guess it’s safe to say that big science based lactate professor smangs from science guided podcast runners FM is just using AI coaching for his clients ??
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rolling in dough with no responsibilities. must be nice man
Does Ryan Thompson work? His day in the life video seems like he has nothing else to do only train eat and nap, living the pro life without pro times.
also wondering now that you guys brought it up. if he has no real job then...how tf is he doing nothing but running semi-elite and youtubing lol. the guy cannot be making much $ off his videos or any 'sponsors'.
i have to imagine he has family money or is a trust funder - either his own parents or his in-laws...because otherwise how is this guy doing nothing and bringing in no income from a job and seemingly waddling around all day to just train and post videos?
i'm envious but definitely lean towards him mooching off family money. who knows if that's the case. if it is, i find that pretty lame. but to each their own and it's not his fault he was born rich or married into money (if either are the case)
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rolling in dough with no responsibilities. must be nice man
How it ends is people get burned out. They stop making videos. Some of them move onto other things. Others figure out that the massive amount of content they've uploaded is basically a passive income stream and retire. (Some YouTubers make into the seven figures, although I think almost all running channels don't; but some of the bigger creators, Kofuzi, Bowden, etc, are probably making low to mid six figures off of brand deals, so the passive income doesn't need to be much of they have a million or two saved up). As new space is filled when people slow down or quit, the algorithm recommends new running content. So somebody like Aubrey (who I can't stand), or the small creator he rants about for no reason (Jason Jogs), becomes the new Seth or the new Kofuzi.
Kofuzi has revealed that he earned $50,000 in 2025 from YouTube revenue. His data show that he had a total of 10.1M views for the calendar year. This equates to $5 per 1,000 views which holds true to the standard that most YouTubers reference in their “how much I get paid” videos.
Hopefully his brand deals net him $100K annually for now but I do not think brand deals are sustainable for him for the next 15-20 years. I can see him eventually moving back to a standard career and doing YouTube as a hobby.
quite sure ko's wife works a lucractive heathlcare or financial corporate type job. so he basically got the greenlight to quit his own corporate gig and just enjoy being a running youtube grifter. what a life the guy has. if his wife wasn't working a cushy job, i'm sure he wouldn't have been able to do and continue do what he's doing...literally traveling the world for free, obsessing over running gear and performances with other nerds, all while neglecting his wife and 2 kids! #jealous
I actually enjoy the YouTube scene. But I'm always surprised by how slow they are, many basically have unlimited time to train. Fenton still not breaking 30 on 16 hours a week split between running and cycling in recent times? It's the sort of load just about nobody with a normal job can manage. Let alone the recovery. Same with Bester.
This isn't a criticism. I'm just curious as to how some of these "full time" guys aren't better, considering the advantages they have. But then again, I guess these days you get less and less sub elites like the old days, doing normal jobs.
Maybe life is just busier or these guys don't shout about it? There's nobody really out there in hobby land where I think "wow, that's impressive considering they also do X as a living and in those hours". In the old days, this just seemed more of a regular thing.
I actually enjoy the YouTube scene. But I'm always surprised by how slow they are, many basically have unlimited time to train. Fenton still not breaking 30 on 16 hours a week split between running and cycling in recent times? It's the sort of load just about nobody with a normal job can manage. Let alone the recovery. Same with Bester.
This isn't a criticism. I'm just curious as to how some of these "full time" guys aren't better, considering the advantages they have. But then again, I guess these days you get less and less sub elites like the old days, doing normal jobs.
Maybe life is just busier or these guys don't shout about it? There's nobody really out there in hobby land where I think "wow, that's impressive considering they also do X as a living and in those hours". In the old days, this just seemed more of a regular thing.
when it comes to running sub 30 for the 10k genetics come into play. It's not like, say, breaking 35 which pretty much any man could do if they put enough work in.
Does Ryan Thompson work? His day in the life video seems like he has nothing else to do only train eat and nap, living the pro life without pro times.
also wondering now that you guys brought it up. if he has no real job then...how tf is he doing nothing but running semi-elite and youtubing lol. the guy cannot be making much $ off his videos or any 'sponsors'.
i have to imagine he has family money or is a trust funder - either his own parents or his in-laws...because otherwise how is this guy doing nothing and bringing in no income from a job and seemingly waddling around all day to just train and post videos?
i'm envious but definitely lean towards him mooching off family money. who knows if that's the case. if it is, i find that pretty lame. but to each their own and it's not his fault he was born rich or married into money (if either are the case)
Going by his, and his father's accents, I'd be amazed if he was a posh nepo baby. He runs for Cambuslang ac so I'd imagine he's probably living with his parents on the outskirts of Glasgow so his cost of living will be sweet fa and he'll be getting by on youtube, coaching and maybe a small grant or two from Scottish athletics. Good for him, I hope it works out.
Love his content and really hope he gets a breakthrough in the marathon. You'd like to think he could hit close to 2:13 based off his pbs in the other distances.
I actually enjoy the YouTube scene. But I'm always surprised by how slow they are, many basically have unlimited time to train. Fenton still not breaking 30 on 16 hours a week split between running and cycling in recent times? It's the sort of load just about nobody with a normal job can manage. Let alone the recovery. Same with Bester.
This isn't a criticism. I'm just curious as to how some of these "full time" guys aren't better, considering the advantages they have. But then again, I guess these days you get less and less sub elites like the old days, doing normal jobs.
Maybe life is just busier or these guys don't shout about it? There's nobody really out there in hobby land where I think "wow, that's impressive considering they also do X as a living and in those hours". In the old days, this just seemed more of a regular thing.
when it comes to running sub 30 for the 10k genetics come into play. It's not like, say, breaking 35 which pretty much any man could do if they put enough work in.
I love people who say everything is genetics. It helps them sleep at night. No point trying is there? All those hundreds of thousands of people who run sub 30 all "got lucky" with genetics. Keep telling yourself that