it is time wrote:
Listened to the Des and Kara podcast and they brought up some good points. In particular I liked how they mentioned "sexualizing women and showing the men doing all the hard running" wasn't really a novel idea and not exactly progressive either. New Gen isn't a "new way of media" as much as it's "new guys doing same media."
I know there was the "sexy" photoshoot they did with the college girls, but the vast majority of the female content has been normal running content from what I've seen on their youtube and instagram. That opinion seemed a baseless and Kara and Des give New Gen way too much credit by saying their content has much meaning to it at all. I agree, though, I don't see them doing anything different. If anything, the running vlog trend that they rode was started by Spencer Brown; some might even argue it was started by Sage Canaday.
Oh, they post running content with psychedelic visuals and cringe rap music??? Woaaah so original and edgy, man! They're totally changing running forever! /s