I think it's an interesting format, not that anyone asked me. I actually think it's pretty cool thinking about organizing one large scale race like this, invite all who want to OTQ, and run it in the lead up to trials (basically what this did).
I think this format is better than a big city marathon when thinking about sub-elites who want to OTQ. Maybe not for the elite - elite... like a Mantz, Rupp, Young... who are trying to run sub 2:07/2:09... but for those just looking to keep running well and OTQ because it is impressive, no matter what letsrun says.
For some context, there were 11 US runners at Chicago that ran sub 2:18 (including Mantz/Young/Rupp etc) and at McKirdy, there were 35 or so. The conditions were good, the logistics were MUCH easier than a big city marathon, and frankly, more alike to a Olympic Trials or Olympic marathon race.
As much as I thought I didn't like the idea, I've convinced myself that it's now a great idea that should be replicated. You get the top echelon of US runners competing and maybe miss out on just the elite of the elite, which is fine by me. I like the stories of the sub-elites that are holding down real jobs, grinding away without a contract from a shoe company.
If Kyle Merber reads this...
I think CitiusMag should sponsor a race like this. Think about it, a bunch of former collegiate runners that are grinding away in the small hometowns they are in, holding down jobs, running with local clubs, still chasing the OTQ dream. They've got families, wives, friends, coaches, ex-coaches all involved in their pursuit of a goal that may not be the top of the olympic podium, but it's a heck of an achievement. The heartbreak of missing it by 10 seconds, the elation of a goal acheived... the way most could identify with those characters. It's made for something... (TV, Youtube, something...) You could profile guys on a destination OTQ podcast, do some youtube videos around their training up to the race, it would be great content...