All with mullets, mustaches and aiming for 2:30 even though they haven't broken 90 for the half.
Comments like "You touched me" and "so proud of you, bro" are embarrassing. He's found a market I guess. People who don't ask too many questions or understand running but will buy the latest BPN product because that's the real reason he can handle this amazing mileage.
The comments sections of his videos are absolutely unhinged. I feel like I'm in an alternate reality reading them. The ones that get me the most, and I see this on a lot of runfluencers videos, are the ones espousing his "amazing storytelling" or "incredible filmmaking". To think these people go through life thinking Floberg's YouTube videos are the pinnacle of creative enlightenment. Well, Floberg's videos and the Marvel films.
100% agree. its hard for me to believe these people are real. feels like they all have a mental illness to comment what they do and be that invested and obsessed with someone like floberg.
i really can't tell if floberg is just purely delusional and full of himself, or if he knows the things he films and says are pathetically cringe but he's continuing to do it to keep his fans hooked and into him. the more i've seen from him recently, he really seems to be an egotistical poser who is detached from reality. the more you see how he functions and what he posts, you realize the dude is obsessed with himself and needs validation from social media to feel cool. the fact the guy spends an hour on a video to make up an excuse and won't just own the fact he trains silly and doesn't know what he's doing is embarassing. but it doesn't matter in his world i guess since he either truly doesn't realize this, or he doesn't care since he's making money through running from his 'coaching' bs and videos regardless.
maybe if he does actaully get patellar tendonitis the guy can finally take a break from his running addiction and make some core memories with his wife and kids, if they still tolerate him lolz. although jokes on us, he'll find a way to make a 90 minute cinematic special to talk to us about his injury, how smart he is being to rehab it, and how it'll become the heroic arc that he overcomes to finally run that sweet sweet sub 2:30.
I am sure this has been discussed before but can someone explain to me how Believe In The Run is able to exist and financially support at least 5 people?
In the last 4 weeks they have 26 youtube videos and the most viewed is only 13k plays. None of the podcasts have 50k plays on spotify thus we cannot see the plays on them. So if they aren't get podcast or youtube plays how are they able to convince sponsors to pay them to do stuff?
I can't figure this one out. Help?
The only thing I can think of is someone at the top has a huge trust fund, or won some kind of settlement. They don't have the engagement, they don't have the skill, they don't have a story.
The website/newsletter doesn't rake in money. Yeah there's some payments for appearances but not for that many people.
Unless they cut all their salaries and they all work another job somewhere else. Because yeah, no way.
The comments sections of his videos are absolutely unhinged. I feel like I'm in an alternate reality reading them. The ones that get me the most, and I see this on a lot of runfluencers videos, are the ones espousing his "amazing storytelling" or "incredible filmmaking". To think these people go through life thinking Floberg's YouTube videos are the pinnacle of creative enlightenment. Well, Floberg's videos and the Marvel films.
100% agree. its hard for me to believe these people are real. feels like they all have a mental illness to comment what they do and be that invested and obsessed with someone like floberg.
i really can't tell if floberg is just purely delusional and full of himself, or if he knows the things he films and says are pathetically cringe but he's continuing to do it to keep his fans hooked and into him. the more i've seen from him recently, he really seems to be an egotistical poser who is detached from reality. the more you see how he functions and what he posts, you realize the dude is obsessed with himself and needs validation from social media to feel cool.
It's not just Floberg that gets this adulation and commentary from all these d-bag young male wannabes. It's the entire BPN crew and the offspring of Nick Bare. Luke Hopkins. Truett Hanes. The pilot guy from Florida. The gushing love for these clowns is all over TikTok and I don't get it at all.
In some sense I guess it's good that this Gen Z is getting into healthy past times, but I feel like these followers are missing the point about what makes endurance sports rewarding. The look-at-me stuff is just nauseating.
Speaking of, I see that YouTuber Griff Duncan is getting into triathlon. Not hard to see where that idea came from.
100% agree. its hard for me to believe these people are real. feels like they all have a mental illness to comment what they do and be that invested and obsessed with someone like floberg.
i really can't tell if floberg is just purely delusional and full of himself, or if he knows the things he films and says are pathetically cringe but he's continuing to do it to keep his fans hooked and into him. the more i've seen from him recently, he really seems to be an egotistical poser who is detached from reality. the more you see how he functions and what he posts, you realize the dude is obsessed with himself and needs validation from social media to feel cool.
It's not just Floberg that gets this adulation and commentary from all these d-bag young male wannabes. It's the entire BPN crew and the offspring of Nick Bare. Luke Hopkins. Truett Hanes. The pilot guy from Florida. The gushing love for these clowns is all over TikTok and I don't get it at all.
In some sense I guess it's good that this Gen Z is getting into healthy past times, but I feel like these followers are missing the point about what makes endurance sports rewarding. The look-at-me stuff is just nauseating.
Speaking of, I see that YouTuber Griff Duncan is getting into triathlon. Not hard to see where that idea came from.
I’m pretty sure that dude Duncan is biking and swimming because surprise he’s injured again. He might blame the injury on his Coros HR monitor.
I am sure this has been discussed before but can someone explain to me how Believe In The Run is able to exist and financially support at least 5 people?
In the last 4 weeks they have 26 youtube videos and the most viewed is only 13k plays. None of the podcasts have 50k plays on spotify thus we cannot see the plays on them. So if they aren't get podcast or youtube plays how are they able to convince sponsors to pay them to do stuff?
I can't figure this one out. Help?
The only thing I can think of is someone at the top has a huge trust fund, or won some kind of settlement. They don't have the engagement, they don't have the skill, they don't have a story.
The website/newsletter doesn't rake in money. Yeah there's some payments for appearances but not for that many people.
Unless they cut all their salaries and they all work another job somewhere else. Because yeah, no way.
I don't think so because Thomas created the company and his second wife sued him for more child support after the initial divorce (though maybe she decided BITR was more lucrative than originally forecasted?).
Robbe's whole personality is picking trash off of the ground so the money is not coming from him (plus he's an employee and wasn't doing much of anything before he was hired).
I think Meaghan is from an affluent family (private school, College of Charleston) but her mom is still very much alive (I guess the female Murray preference for older men runs across generations) so she doesn't have a nest egg which she could have used to fund her geriatric tattooed hobby-jogging husband's business.
But they just launched the "Dirt Division" and hired Taylor to go full time and leave his teaching gig so there is differently some money to be had. Probably not a ton, but a livable wage so long as one lives in a low CoL area, is savvy with investments, prioritizes weekends like NYC/Chicago/Boston as real job "perks," and has low living expenses (probably Karl) or has a significant other with a stable job with traditional benefits (probably Robbe & Taylor and Jarrett works himself I think for the government in some capacity).
I'd say he's up against it for sub 2:30, New York not the quickest course and I think his last three marathons are 2:38/2:39/2:39 getting a bit slower each time.
Pretty sure he has done more miles this block but maybe left his best running out there a few weeks back (his sub 16 parkrun placed him 2nd V50 for UK so far this year, 8th all time!) - his training was slightly disrupted with illness recently.
He has run some solid mile reps though, much faster than he was aiming for pre workout. Very interested to see what he runs tomorrow. I think he is capable of sub 2:35
The only thing I can think of is someone at the top has a huge trust fund, or won some kind of settlement. They don't have the engagement, they don't have the skill, they don't have a story.
The website/newsletter doesn't rake in money. Yeah there's some payments for appearances but not for that many people.
Unless they cut all their salaries and they all work another job somewhere else. Because yeah, no way.
I don't think so because Thomas created the company and his second wife sued him for more child support after the initial divorce (though maybe she decided BITR was more lucrative than originally forecasted?).
Robbe's whole personality is picking trash off of the ground so the money is not coming from him (plus he's an employee and wasn't doing much of anything before he was hired).
I think Meaghan is from an affluent family (private school, College of Charleston) but her mom is still very much alive (I guess the female Murray preference for older men runs across generations) so she doesn't have a nest egg which she could have used to fund her geriatric tattooed hobby-jogging husband's business.
But they just launched the "Dirt Division" and hired Taylor to go full time and leave his teaching gig so there is differently some money to be had. Probably not a ton, but a livable wage so long as one lives in a low CoL area, is savvy with investments, prioritizes weekends like NYC/Chicago/Boston as real job "perks," and has low living expenses (probably Karl) or has a significant other with a stable job with traditional benefits (probably Robbe & Taylor and Jarrett works himself I think for the government in some capacity).
All their events have huge turnouts. Their summer and winter grifts sell out. The YouTube videos don’t get many views but I don’t think that’s where they’re getting most of their money.
It’s not about running really for BITR, it’s about product and “community.” Meaghan and Thomas do run consistently and Meaghan has talent. Robbie and wide Jared run the bare minimum to still be in on the grift and get to go to clout chasing marathons. Taylor seems to fit right in with how delusional he is like the rest of them. They are running a successful for now influencer grift, timed perfectly with Covid and the running boom, and are very pleased with themselves about it. Will be interesting to see where they’re at in five or ten years.
But the question I keep coming back to is WHERE does the money to pay even a low wage come from? Youtube pays on avg about 10 bucks per 1000 views. And they get <20k views on everything, so making 200 a video is a stretch. They posted 26 videos in Oct and if they all earn 200 (again no way) that is only $5200 before production costs.
They aren't getting a lot of listens on spotify, and while there are ads they would need MASSIVE engagement on the ads to make enough to support multiple employees.
They claim the shoe reviews are independent, taking them at their word the website had 440k visits in August according to SEM Rush. That is tiny, and if they truly are independent it's not monetized anyway (if you believe that....).
They sell merch, so there is some revenue there but t-shirts and stuff like that are not that profitable, especially since they don't have that much traffic to the website anyway.
They do somehow convince shoe companies to fly them around, but I can't see Asics paying for them to go to Tokyo AND paying a huge stipend on top of it.
I'm just not seeing their model. Maybe Thomas created and LLC and puts everything through it except paying himself minimum wage and just shows giant losses each year for taxes. Even then, not seeing it.
But the question I keep coming back to is WHERE does the money to pay even a low wage come from? Youtube pays on avg about 10 bucks per 1000 views. And they get <20k views on everything, so making 200 a video is a stretch. They posted 26 videos in Oct and if they all earn 200 (again no way) that is only $5200 before production costs.
They aren't getting a lot of listens on spotify, and while there are ads they would need MASSIVE engagement on the ads to make enough to support multiple employees.
They claim the shoe reviews are independent, taking them at their word the website had 440k visits in August according to SEM Rush. That is tiny, and if they truly are independent it's not monetized anyway (if you believe that....).
They sell merch, so there is some revenue there but t-shirts and stuff like that are not that profitable, especially since they don't have that much traffic to the website anyway.
They do somehow convince shoe companies to fly them around, but I can't see Asics paying for them to go to Tokyo AND paying a huge stipend on top of it.
I'm just not seeing their model. Maybe Thomas created and LLC and puts everything through it except paying himself minimum wage and just shows giant losses each year for taxes. Even then, not seeing it.
Donato's the main YouTuber I know that's running, oh yes, that's right! Yes, you heard me, and he'll be enjoying it because that's what it's all about, yes, we run to get enjoyment and the goals are secondary.
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