"What do we think travel and production fees were per meet? Then you’ve got marketing and the overhead of all the salaries of the employees. What do we think this was? How many employees were there?"
ROUGH ESTIMATES:
* T&E estimates for the athletes would be 96 athletes x $5-6K per meet x 3 meets = ~ $1.4-$1.7M (10%)
* Employee salaries for 20-27HC per LI with estimates for Exec, VP, Dir, IC = ~ $4-5M (30%)
* T&E estimates for 10 employees x $6K per meet x 3 meets = $180K (1%)
* OH estimate @ 50% = ~ $2-2.5M (14%)
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At that point, the estimated expenditures would be ~$9.6M (or ~ 55%) -- not including Marketing/PR/production.
There were a number of Marketing and PR companies mentioned across various releases. Doubleday & Cartwright, Two Circles, SRK Strategies.
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Someone had to be cutting the checks.