Find a way to destroy Flotrack or lower their prices - Flotrack's insane prices are making the sport inaccessible to the majority of casual fans. Their content also sucks. Maybe USTFCCCA can partner with someone to be direct competitors to flotrack.
Who, with what stack of cash? You're problem #1 with track and field fans -- cheap as hell. Ask Carl Lewis what he thinks of track fans. He ain't wrong.
Why not score conference like F1? Athletes get points week to week based on their performance compared to the conference. That way they don't have to always race their conference and can still go to big meets. Then the team gets points the same way. If you want to keep conference championships important add a multiplier. It's a little complicated but you can keep track of place, athletes are motivated to try week to week and the championship still matters because teams can still come back at the end. Nationals can stay the same.