Easiest way to tell is to look at the comments, not the likes. People buy likes as well. You can buy comments too, but it's easy to tell which ones are bots because they are all like weird emoji comments. Or if they have tons of likes and virtually no comments, that's a huge flag for purchasing social media engagement.
What about Shoetubers that have 171K subscribers but only get about 7K views on their videos? Are 90% of the subs fake?
No. I currently subscribe to 127 channels. There are channels that I'm subscribed to that I haven't watched in years. It's not that I don't like them (I stay subscribed to them), but there is only so much time to watch YouTube. There are only a handful of channels out of 127 where I watch every video or almost every video.
Yeah I mean,, the influencers are 10x’ing their income. I’d want to swing for a slice of that too
I have just over 100K followers on Instagram. I have never bought followers (just for a reference). My engagement down, but that is a general trend across the platform for a lot of people I think.
I don't think any those women have bought followers from what I've seen. And I'm one of their real followers. It always helps to have someone else filming and editing content for you (I do nearly 100% of my own stuff.....but it's really hard to film your own track workout!). There are certainly "Influencers" that you can tell when they bought followers (just look at some of the accounts that follow them and if they look legit). I've seen accounts with huge following numbers (like near 100K) and then just a few dozen "likes" on an infeed post....those people probably for sure bought followers. Companies will pay big money to do forced/paid advertising on platforms like Facebook or Instagram or Youtube or Tik Tok. Using influencers (or better yet their own sponsored athletes) can be more cost effective marketing. And those social media numbers have big marketing power....as long as they are real people. We're at the point now where the line between an "Influencer" and "Pro Sponsored Athlete" is blurred and more gray than black and white imo. Sure, generally "Influencers" simply aren't very fast or elite in terms of times and performances....but if they are often more "relatable" to the average consumer and target market niche... so they might actually sell more shoes.
For example you can be a super fast "pro", but if you only have 10K Instagram followers....how much "Influence" do you really have for a brand's bottom line? Those who are fast can certainly build a social media following and gain influence from top race performances and times, but they have to be active on social media! From what I've seen and experienced it's still kind of the Wild West out there with paid social media gigs, brand sponsorship and valuations.
Yeah I mean,, the influencers are 10x’ing their income. I’d want to swing for a slice of that too
I have just over 100K followers on Instagram. I have never bought followers (just for a reference). My engagement down, but that is a general trend across the platform for a lot of people I think.
I don't think any those women have bought followers from what I've seen. And I'm one of their real followers. It always helps to have someone else filming and editing content for you (I do nearly 100% of my own stuff.....but it's really hard to film your own track workout!). There are certainly "Influencers" that you can tell when they bought followers (just look at some of the accounts that follow them and if they look legit). I've seen accounts with huge following numbers (like near 100K) and then just a few dozen "likes" on an infeed post....those people probably for sure bought followers. Companies will pay big money to do forced/paid advertising on platforms like Facebook or Instagram or Youtube or Tik Tok. Using influencers (or better yet their own sponsored athletes) can be more cost effective marketing. And those social media numbers have big marketing power....as long as they are real people. We're at the point now where the line between an "Influencer" and "Pro Sponsored Athlete" is blurred and more gray than black and white imo. Sure, generally "Influencers" simply aren't very fast or elite in terms of times and performances....but if they are often more "relatable" to the average consumer and target market niche... so they might actually sell more shoes.
For example you can be a super fast "pro", but if you only have 10K Instagram followers....how much "Influence" do you really have for a brand's bottom line? Those who are fast can certainly build a social media following and gain influence from top race performances and times, but they have to be active on social media! From what I've seen and experienced it's still kind of the Wild West out there with paid social media gigs, brand sponsorship and valuations.
Good thoughts, Sage. This is sad and true. I'm a solid male in my 20s but have given up my hopes on a shoe deal. My marks (even with time / shoe conversions) would have earned a deal five to ten years ago. Yes, I'm bitter ... how can I not be? I understand this is running in 2024 though.
"Growing the sport" which just means how many followers you have on Instagram let's be honest. It's a great time to be a semi-talented yet good looking girl compared to a second tier American with little social media.
People still watch “talent” and “survivor” shows on TV and think anything is real. You’ve got to have X followers to get the contract.
It’s the way it is for everyone. Ronaldo has millions of fake followers.
Please don’t compare Ronaldo with Coburn and Bruce. Ronaldo can post a picture of a dead chicken and still have fans and be one of the most famous athletes. The point is buying followers is a bad and obvious look for these women. Instead they should focus on doing good not a fake or false look on their social media platform. This also goes to any athlete that does the weak act of creating a fake fan base on instagram
Yeah I mean,, the influencers are 10x’ing their income. I’d want to swing for a slice of that too
I have just over 100K followers on Instagram. I have never bought followers (just for a reference). My engagement down, but that is a general trend across the platform for a lot of people I think.
I don't think any those women have bought followers from what I've seen. And I'm one of their real followers. It always helps to have someone else filming and editing content for you (I do nearly 100% of my own stuff.....but it's really hard to film your own track workout!). There are certainly "Influencers" that you can tell when they bought followers (just look at some of the accounts that follow them and if they look legit). I've seen accounts with huge following numbers (like near 100K) and then just a few dozen "likes" on an infeed post....those people probably for sure bought followers. Companies will pay big money to do forced/paid advertising on platforms like Facebook or Instagram or Youtube or Tik Tok. Using influencers (or better yet their own sponsored athletes) can be more cost effective marketing. And those social media numbers have big marketing power....as long as they are real people. We're at the point now where the line between an "Influencer" and "Pro Sponsored Athlete" is blurred and more gray than black and white imo. Sure, generally "Influencers" simply aren't very fast or elite in terms of times and performances....but if they are often more "relatable" to the average consumer and target market niche... so they might actually sell more shoes.
For example you can be a super fast "pro", but if you only have 10K Instagram followers....how much "Influence" do you really have for a brand's bottom line? Those who are fast can certainly build a social media following and gain influence from top race performances and times, but they have to be active on social media! From what I've seen and experienced it's still kind of the Wild West out there with paid social media gigs, brand sponsorship and valuations.
I noticed few followers on your account right away. You should of just said nothing and maybe people would of missed you on this topic. Nice try though!
Help us build the best running shoe review site for a chance to win a LetsRun t-shirt.Help us build the best running shoe review site for a chance to win one of 10 LetsRun t-shirts.