Orunner wrote:
It’s a PR war. Elisabeth is involved because as influencers her & Liva are probably the ones on social media the most & most affected by any perceived negativity.
Interesting quote from the brother’s agent too “it’s good this is out there so that the boys can get sympathy.”
Just read 2 articles on VG from Hytteplanmila, one where Gjert gives measured answers to questions from the press (inc. that he welcomes a police investigation) & another with Narve Nordås comments. Pretty bad weather here in Norway just now but Narve won Hytteplanmila in 27:58, 4 seconds off Jakob’s course record, despite stating he “feels the discomfort of the situation in his whole body” and that his thoughts wandered to his recollections of the last 9 years during the race. Apparently he’s going to put out a statement at some point to share his perspective based on his experience training around Team Ingebrigtsen for years. But again, fairly measured responses, admitting he’s seen some things and not others.
🍿🍿🍿
In other words, it's working... if you and others are out there reading articles about them and spending time digging (and even me posting here), then they are getting attention.. and attention is power and money in today's world. Maybe they are just figuring out how to monetize this.