Maybe I'm just old and grumpy, but I feel like Phily Bowdens channel used to be fun. Now it feels a bit... desperate? I'm not sure, hard to pinpoint any change, maybe it was always like this, but it just feels very try hard these days
Phily’s first videos were great, she was very relatable as someone with a proper office job, a bureaucrat like many of us. Her videos gave valuable training advice and she was not self-centred.
Hey everyone, in today's episode of the Tokyo series I am sharing how it went on race day. It's personal, it's raw, but it's just sharing the reality. Highs ...
Does anybody actually know why Phily Bowden got dropped (?) by New Balance and left her coach / got dropped by her coach? Her videos are unwatchable nowadays but I haven't seen anything which looks like it addresses any of this (at least based on the titles / thumbnails).
Does anybody actually know why Phily Bowden got dropped (?) by New Balance and left her coach / got dropped by her coach? Her videos are unwatchable nowadays but I haven't seen anything which looks like it addresses any of this (at least based on the titles / thumbnails).
My guess is she got a better sponsorship package from On, her new sponsor. Either that or she decided the Shoe reviewers make the real dough.
This post was edited 35 seconds after it was posted.
Did some digging. The store/HQ generates income by selling, podcasting. The use of IG posts, YT videos, various podcasts generates traffic. They collect IG posts and use it as a lever to get brands to cough off cash. See their media booklet on the website.
They plan IG posts, YT videso, to generate traffic, which in turn generates income.
All work full time (two founders, lead contributer, media person). Yes, they generate over half-million to support the facilities and staff. A successful model, no wonder everyone is trying to suck up to BITR.
I'll admit I don't know a whole lot about how influencing/marketing works, but I have a hard time believing (ha) that their whole enterprise generates enough income to pay four full time employees. Is there really all that much money in the specialty running marketing budgets to support paying these guys a reasonable salary? I can see a singleton like Ben is Running, who is young and (apparently) lives pretty simply, getting by on an influencer salary, but I have a hard time believing four middle aged adults living in a HCOL area could earn enough from this kind of work.
Does anybody actually know why Phily Bowden got dropped (?) by New Balance and left her coach / got dropped by her coach? Her videos are unwatchable nowadays but I haven't seen anything which looks like it addresses any of this (at least based on the titles / thumbnails).
My guess is she got a better sponsorship package from On, her new sponsor. Either that or she decided the Shoe reviewers make the real dough.
Maybe I'm just old and grumpy, but I feel like Phily Bowdens channel used to be fun. Now it feels a bit... desperate? I'm not sure, hard to pinpoint any change, maybe it was always like this, but it just feels very try hard these days
Phily’s first videos were great, she was very relatable as someone with a proper office job, a bureaucrat like many of us. Her videos gave valuable training advice and she was not self-centred.
I'm sure she has plenty of good training advice from her many years in the sport and the quality experienced coaches she's had. She's clearly quite a bright person. Her website, which describes her as "creator ", so perhaps a bit like God, talks about "my runners " which isn't great choice of words but it gives no info on who any of them are; it's all about herself.
His best running years are behind him. I honestly think he's scared to race again... and I'm not convinced he will actually the tone the line again besides pikes peak this year. As far Boulder Boulder goes, this is a major missed opportunity for him but since when has he ever done anything that actually makes sense... You would think with his "clothing brand" (definitely not merch) he would be trying to get out there in the community and prompting it.. tabling/showing up to local races... showing up at local running groups...Doing minor sponsorship of races... But nope. He just blasted his youtube channel for a couple months and then really hasn't mentioned it since...He doesn't have the follow through to build an actual business.
This would be the perfect time for him to transition to ultras. The speed will slowly start to go on him, but he's still a lunatic capable of grinding out big volume and climbing well. But we all know he's too unfocused and stubborn to learn how to race one properly. I'm almost 100% sure he's driving Uber again but he'll never admit it.
Very much makes sense. They have exclusive sponsorship contracts with lots of companies. Though why they let Kofuzi (with a billion different affiliate links) keep his video up doesn't really make sense. Then again, his videos these days are just one giant Adidas ad, so maybe they liked that!
For sprinting: Give me a YouTuber focused on the basics and no frills coaching. My vote goes to Michael Wellington (@coachwelly) for no BS, tips and advice. Short and direct clips.
Spoke to a legal/prof and he viewed the BITR website and KOfuzi social media. HE said that they both are TOP influencers. Told me I can't be like them. No free bib for me so for majors. Major bumpers. Told me that BITR make a lot due to the store various contracts with brands like Ascis shakeouts, Boston carb, free trips, etc. BITR can sell its brand make ten times more. Kofuzi will one day have his own TV segments by major network. Yeah, these guys are best of the best. Silly I thought I could be like them.
I'll admit I don't know a whole lot about how influencing/marketing works, but I have a hard time believing (ha) that their whole enterprise generates enough income to pay four full time employees. Is there really all that much money in the specialty running marketing budgets to support paying these guys a reasonable salary? I can see a singleton like Ben is Running, who is young and (apparently) lives pretty simply, getting by on an influencer salary, but I have a hard time believing four middle aged adults living in a HCOL area could earn enough from this kind of work.
This is what I don't understand either. Like ok, they get free travel and gear to certain events which may total a few grand worth of stuff. But they don't actually get that money, they just get their travel and stuff paid for and then have to sell off their time to the shoe company to make the content. The actual videos for these guys are usually pretty low performing (most I see have less than 10k views) so the ad revenue on the videos alone is peanuts.
Like you said, this could be a cool gig for younger guys living lean but for these guys approaching 50 don't really make sense. One of the most interesting things that social media has done is given us small windows into these random people's lives and you can do some mental math pretty quickly and realize things don't quite add up.
The big hitters for views are usually from the marathon majors races but even some of the most recent ones are down on views from previous years. London hasn't been doing that well for views.
Me thinks there is something loss in translation. They own a building/store. They sell gear with brand names with their logo. They are paid by brands to do carbo loads, shake-out, etc. They have a website that advertise gear, they appear on promos, etc. My legal/professional friend said that they easily make enough to cover 4-5 full staff. It is really a multi-level strategy. Am impressed now, but still cannot understand why Adidas gave 2 EVO pairs to Thomas when he runs so slow. Brands must like the BITR group. There is no other explanation. They have it made.
Me thinks there is something loss in translation. They own a building/store. They sell gear with brand names with their logo. They are paid by brands to do carbo loads, shake-out, etc. They have a website that advertise gear, they appear on promos, etc. My legal/professional friend said that they easily make enough to cover 4-5 full staff. It is really a multi-level strategy. Am impressed now, but still cannot understand why Adidas gave 2 EVO pairs to Thomas when he runs so slow. Brands must like the BITR group. There is no other explanation. They have it made.
please note. This does not have apply to Seth Demoor.
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